Havas Media bags integrated media mandate of Faircent.com
By M4G Bureau - August 08, 2017
The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.
Havas Media Group, India has bagged the integrated media duties of Faircent.com, India's largest peer to peer lending platform. The account will be handled out of the agency’s Gurgaon office. Faircent.com is one of the largest peer to peer lending websites which caters to retail and business loans. It is an online platform where people who have spare money lend it directly to people who want to borrow, thereby eliminating high margins that traditional intermediaries make on loan transactions. Faircent.com is committed to facilitating fast and low-cost credit to individuals, MSMEs and SMEs; while providing a new investment opportunity to those with surplus funds. Through innovation, enterprise and dedicated customer-focus, Faircent.com has emerged as India’s largest P2P lending website with more than 1.8 lakh registered borrowers and 18,000 registered lenders. Till date the platform has dispersed loans worth more than Rs 20 crore.
Commenting on the partnership, Karun Thareja, Chief Marketing Officer, Faircent.com, said, “We are pioneers in the Indian lending ecosystem and have a unique offering that has already seen tremendous traction in the market. To launch our first-ever 360-degree advertising campaign across mediums, we were looking to partner with a media agency that can understand our business and have tremendous passion for it. Havas Media presented an insightful and compelling communication strategy and we are happy to partner with them”.
On the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “P2P lending marketplaces have been a growing phenomenon in the country & expected to grow up to $5+ billion over the next four to five years. Faircent.com is a clear disruptor in this space. With a simple and transparent revenue model, Faircent.com has not only built a strong customer base but has added value to both borrowers & lenders. This win further consolidates our position as the destination agency for the new-age entrepreneurial clients. We are delighted to be partnering with them and look forward to their explosive growth.”
“Faircent.com fills a critical needs gap in the digital financial eco-system by allowing greater credit access & empowering customers by having a transparent rate discovery model. Transparency and accountability are also core values at Havas Media Group. We are glad to take on the mandate of yet another entrepreneurial & digital first brand like Faircent.com. We look forward to this association”, added Mohit Joshi, Managing Director, Havas Media Group, India.