OOH News
‘DMRC has made a paradigm shift in its advertising business approach’
By Bhawana Anand - November 21, 2017
Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference
‘One industry voice central to self-regulation & business growth’
By Bhawana Anand - November 21, 2017
Noomi Mehta, Chairman of IOAA, Indrajit Sen, CEO of IOAA and Ritesh Vasudeva, Vice-President of IOAA North Chapter deliberated upon the goals and objectives of IOAA North India Chapter at a panel discussion held at the Delhi NCR Talks OOH Conference
‘Globally OOH is leveraging mobility in significant ways’
By Satarupa Chakraborty - November 17, 2017
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market
‘OOH success in large airports is paving way for OOH growth in smaller airports’
By Satarupa Chakraborty - November 17, 2017
RK Singh, Executive Director - Commercial, Airport Authority of India (AAI), in his opening remarks said that AAI is evolving towards simpler policy and friendlier approach to deliver maximum benefits to investing media companies. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential
‘OOH must extend maximum value to advertising brands’
By Satarupa Chakraborty - November 17, 2017
At the Delhi NCR Talks OOH Conference, Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC), highlighted the critical need for the OOH industry to create the right conditions for advertising brands to showcase their offerings in the most compelling
‘Delhi NCR is bristling with OOH growth opportunities’
By Satarupa Chakraborty - November 17, 2017
Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion
Delhi NCR Talks OOH inaugurated at Le Meridien Gurugram
By M4G Bureau - November 17, 2017
Delhi NCR Talks OOH Conference was inaugurated by R K Singh, ED – Commercial, AAI, Prem Shankar Jha, Dy. Commissioner, SDMC, Noomi Mehta, Chairman, IOAA, Atul Shrivastava, Group CEO, Laqshya Media Group, and Vasant Jante, MD, VJ Media Works
Industry leaders to deliberate upon growth opportunities in Delhi NCR market
By M4G Bureau - November 16, 2017
Pawan Bansal, COO, Jagran Engage; Dipankar Sanyal, CEO, Platinum Communications, Pramod Bhandula, Executive Chairman, JCDecaux India; and Amit Kapoor, Director, US Advertising will deliberate upon ‘Where does the Delhi NCR OOH business go from here – way forward goals’
Green digital printing solutions to be discussed at Delhi NCR Talks OOH Conference
By M4G Bureau - November 16, 2017
Bhagwath Prasad, Director, Printech Digital Imaging and Naresh Kumar Dasari, Founder & Managing Director, Macro Media Digital Imaging will be making a joint presentation on how green digital printing solutions can be ushered in for OOH advertising
Lucknow outdoor business faced with policy perils
By Bhawana Anand - November 16, 2017
The media owners have prevailed upon the municipal body to initiate action only against unauthorised media displays in the city but there is still uncertainty on whether the business interests of those with authorised media will be safeguarded
