OOH News
Nilgiris plans OOH campaign to promote Xmas offerings
By Bhawana Anand - December 15, 2017
The brand plans to utilise the OOH medium as one of the key channels to promote their festive promotion called 'Christmas isn’t Christmas without Nilgiris’, while changing its logo into Christmas colours
Century Group of Companies bags media rights in East Central Railway Zone
By Bhawana Anand - December 15, 2017
The contract provides for media rights across 3 states, 5 divisions (iDhanbad, Mughal Sarai, Danapur, Samastipur and Sonpur) covering 40-45 districts spread across entire Bihar and some parts of Jharkhand & UP
OOH will do really well in 2018 predicts Ashish Bhasin
By M4G Bureau - December 14, 2017
OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed
Indore OOH upset over mandate to run Swachh Bharat Abhiyan campaign free of cost
By M4G Bureau - December 14, 2017
The local body is using outdoor media in the city for displaying the government’s achievements with regard to the flagship programme free of cost; all that is offered to the respective media owners is an extension of the tender duration
Lucknow OOH industry facing brunt of civic body action, business in a tizzy
By Bhawana Anand - December 13, 2017
Lucknow Nagar Nigam has decided to pull down scores of outdoor media in the city, putting at risk the business of firms owning legal media; transit media formats, and tendered unipoles and pole kiosks will be untouched
Ban on use of living people images on OOH continues in TN
By M4G Bureau - December 13, 2017
The judgement was challenged by the Greater Chennai Corporation, at least to remove the living person clause from the order to shield their outdoor advertising revenues, but the court order has prevailed
Bareilly OOH set for a makeover under new Mayor’s directive
By Bhawana Anand - December 12, 2017
The Mayor has initiated stern against unauthorised and improperly placed outdoor media. The overriding objective of the move is to unclutter the city landscape, which will also benefit media owners who have invested in authorised media
City of Sydney calls for EoI for OOH media rights
By M4G Bureau - December 12, 2017
The City of Sydney OOH contract is currently held by JCDecaux which will end by early 2018. Reports suggest that the contract is estimated to be worth between $30 million and $35 million a year
SDMC invites bids for ad rights on unipole sites, toilet blocks, cycle shelters
By M4G Bureau - December 12, 2017
Bids to 3 separate tenders to be submitted between December 29 and January 5; SDMC is proactively opening up the advertising avenues in its bids to boost the body’s advertising revenues which have grown significantly over the last year and more
OAC 2018 to be held in Mumbai during July 27-28
By M4G Bureau - December 11, 2017
The 14th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2018 awards function will be organised at the same venue on July 28
