OOH News
Large format printers in Bengaluru in line of fire as NGT steps up drive against flex
By Bhawana Anand - December 09, 2017
The action came in the wake of the outdoor advertising association of Bengaluru seeking a stay on court directive to ban use of PVC flex; industry needs to also look at ushering in eco-friendly fabrics and green processes
Happy mcgarrybowen launches its Delhi-Gurgaon operations
By M4G Bureau - December 08, 2017
The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala will be handling the agency’s business operations. Bodhisatwa will be leading the creative efforts for Happy mcgarrybowen
Nestle retains Publicis Media’s Zenith as AOR agency
By M4G Bureau - December 07, 2017
The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate
MCDs issues order to root out unauthorised hoardings
By M4G Bureau - December 06, 2017
After a discussion with Delhi’s LG Anil Baijal, the three corporations have taken a step to remove the clutter ahead of an international summit that will be organised in the capital city
Drop in Delhi Metro ridership no worries for OOH players
By Bhawana Anand - December 05, 2017
DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners state that brand advertisers will not be detracted by the ridership fall as their TGs continue to travel by the Metro trains
BMTC keeping out vinyl sticker ads on bus glass panels
By M4G Bureau - December 04, 2017
The bus transport body is phasing out advertising on the glass panels owing to complaints from passengers, sees significant non-fare revenue loss
Vodafone launches 3rd Wi-Fi enabled BQS in Delhi NCR
By M4G Bureau - December 04, 2017
The Wi-Fi enabled bus shelter at Sector 18 Noida was launched in conjunction with the telecom regulator and Government’s initiative to set up hotspot Wi-Fi networks across the country as a part of the Digital India campaign
Creative Designers bags ABP Brand Excellence Award in OOH category
By M4G Bureau - December 04, 2017
The award has been conferred upon the Jalandhar-based media owning firm for its marketing achievements; Creative Designers resolves to raise its performance benchmarks to compete more strongly in the market
Madras High Court orders to remove large political displays on Coimbatore roads
By Bhawana Anand - December 02, 2017
The decision has been taken against mammoth temporary political structures put up on the roads that pose a hazard to moving traffic and pedestrians; no challenges posed to legal OOH media
‘Civic body OOH norms need to be aligned with changing urban landscape’
By Amaan Kazmi - December 01, 2017
Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities go through a makeover, but the opportunities can be best leveraged only if the civic norms are suitably modulated to drive business
