OOH News
IOAA, AAAI agree on S-O-P for regulating Indian outdoor advertising industry
By M4G Bureau - November 15, 2017
Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of both Associations with a view to regulating and growing the Indian outdoor advertising industry. Version 5.6 of S-O-P has been thus ushered in
Citylights continuing to attract top brands
By M4G Bureau - November 15, 2017
Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the network to reinforce the connect with Delhi audiences
Intex’s Dhiraj Kapoor to share brand perspective on Delhi NCR market
By M4G Bureau - November 15, 2017
Dhiraj Kapoor, Head - BTL Marketing, Intex Technology drives media planning, key account management, program management, interactive marketing, creative development, media planning and buying, channel management
Urban design expert Manu Mahajan to speak at Delhi NCR Talks OOH Conference
By M4G Bureau - November 15, 2017
Manu has more than 15 years of consulting experience in projects of Urban Design, Heritage Management and urban planning projects. He will be addressing the conference on the theme ‘How OOH industry could play a catalytic role in urban renewal & beautification’
Paras Dairy appoints DDB Mudra Group as creative partners
The account will be led by DDB Mudra North and will be led by its President & Managing Partner- Vandana Das
UP Govt to cast a saffron hue on all govt outdoor publicity, installations
By M4G Bureau - November 14, 2017
It is the general norm for political parties to reinforce their outdoor publicity using their representative colours, which creates a strong recall in the minds of their target audiences and followers
SDMC Dy. Commissioner Prem Shankar Jha to address Delhi NCR Talks OOH Conference
By M4G Bureau - November 14, 2017
Prem Shankar Jha will speak on the theme ‘Is Delhi OOH overcome by a policy paralysis – Perspectives on OAP & civic norms’ at the Delhi NCR Talks OOH Conference that will be held at the Le Meridien hotel in Gurugram on Nov 17
DMRC Director (Ops) Sharat Sharma to address Delhi NCR Talks OOH Conference
By M4G Bureau - November 13, 2017
Sharat Sharma will share his perspectives on ‘How innovatively can OOH maximise opportunities in urban transit space’, at the Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17
Starcom India appoints Rajiv Gopinath as Chief Client Officer
By M4G Bureau - November 13, 2017
Gopinath will interface with key clients, enhancing Starcom’s strategic product and delivery and will usher in greater growth and opportunities
Govt plan to set up 100 new airports will further augment airport media opportunities
By M4G Bureau - November 13, 2017
Most of the new airports will be established in cities that currently do not have airports. As India’s civil aviation industry grows, powered by sustained passenger traffic growth, airports will become even more compelling brand advertising destinations
