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OOH News

Parle Agro signs on Jr. NTR  as new face of Appy Fizz for South
Parle Agro signs on Jr. NTR as new face of Appy Fizz for South

By M4G Bureau - February 20, 2019

This summer, Jr. NTR will be seen as part of the new Appy Fizz campaign in the region

Century Group on board as Associate Sponsor of 1st Transit Media Talks Conference
Century Group on board as Associate Sponsor of 1st Transit Media Talks Conference

By M4G Bureau - February 20, 2019

The conference will be held at Courtyard by Marriott, Mumbai on February 28, 2019

Australia OOH industry net revenues reach A$927mn size in 2018
Australia OOH industry net revenues reach A$927mn size in 2018

By M4G Bureau - February 20, 2019

DOOH revenue accounts for 52.3% of total net media revenue year-to-date

PUMA partners with Mary Kom for women's category
PUMA partners with Mary Kom for women's category

By M4G Bureau - February 19, 2019

The boxing icon teams up with the global sports brand to be their newest women’s training ambassador in India

Network Fusion partners with Smaaash for exclusive branding rights
Network Fusion partners with Smaaash for exclusive branding rights

By Bhawana Anand - February 19, 2019

As part of the alliance, Network Fusion will roll out advertising and branding activities in 32 centres across 17 cities catering to SEC A +, A segments in different age groups.

Star India’s Shalini Kumar to address 1st Transit Media Talks Conference
Star India’s Shalini Kumar to address 1st Transit Media Talks Conference

By M4G Bureau - February 19, 2019

Shalini Kumar, VP – Partnerships & Innovation, Star India will speak on ‘What will it take for brands to up the spends on transit media’

Laqshya Media Group launches cutting edge OOH planning tool
Laqshya Media Group launches cutting edge OOH planning tool

By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.

Ocean’s 2018 revenues pegged at £62.2 million on pro forma basis
Ocean’s 2018 revenues pegged at £62.2 million on pro forma basis

By M4G Bureau - February 18, 2019

Group EBITDA increased by 4.6% to £19.9 million, on a proforma basis, and £19.3 million on an adjusted basis

Passenger traffic up at Srinagar airport
Passenger traffic up at Srinagar airport

By M4G Bureau - February 18, 2019

Passenger traffic increase at the airport in 2018 is one of the highest in the northern region

Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot Dentsu, to address 1st Transit Media Talks Conference
Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot Dentsu, to address 1st Transit Media Talks Conference

By M4G Bureau - February 15, 2019

Santosh Padhi will share his thoughts on the theme ‘The consumer has changed dramatically, have you?’

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