Century Group on board as Associate Sponsor of 1st Transit Media Talks Conference

Century Group of Companies, which holds considerable transit media ownership across airports, and railways, has taken up Associate Sponsorship of the 1st Transit Media Talks Conference that will be held at Courtyard by Marriott, Mumbai on February 28, 2019.

The conference will kick off with a detailed Media4Growth presentation on the size and scale of Indian transit media industry, covering the emerging media consumption patterns, transit formats that are in business and their ownership, and pointers to the business segment’s way forward.

The deliberations will be reinforced with presentations by well-known brand marketers who will share their perspectives on how advertising on different transit media formats have delivered the goods for their respective brands.
Also, heads of India’s leading media owning firms in the transit media space will make individual presentations on the key takeaways from their experience of investing in and managing large transit media assets.

The deliberations in some of the other sessions at the conference will touch upon:

• The big media investment opportunities in transit segments like Tier I & II airports, railways, Metro networks, bus transport networks, cabs, among others
• Viability of transit media investments in the medium- to long-term
• Enhancing the attractiveness of transit media for brand advertising
• Use of digital technologies to augment transit media
• Green solutions for transit media
• Innovative designs for transit media.