OOH News
Startup company Litcabs goes big on Mumbai’s Kaali-Peeli taxis
By M4G Bureau - March 05, 2019
Over 8,000 of these taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai this week
The way forward is transit: Pawan Bansal
By Ria Banerjee - March 05, 2019
Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019
OAC 2019 to be held in Mumbai on July 26-27
By M4G Bureau - March 05, 2019
The 15th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2019 Awards function will be organised at the same venue on July 27
More skywalks planned in Bengaluru
By M4G Bureau - March 05, 2019
The skywalks will reportedly be developed on self-financing basis
Data will drive spends: Shalini Kumar
By Bhawana Anand - March 04, 2019
Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28th
Engagement, data & uniformity must for transit growth: Deepak Saluja
By Bhawana Anand - March 04, 2019
Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th
FEPE extends deadline for 2019 Awards to March 8
By M4G Bureau - March 02, 2019
The Awards will be presented at the Gala Dinner at its Annual Congress, which will held at the Dubai Intercontinental Hotel, Festival City in Dubai from May 1-3
1st Transit Media Talks Conference underscores the huge business potential of transit media across India
By M4G Bureau - March 02, 2019
The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising
BMTC floats exclusive short-term ad rights for 200 Volvo buses
By Ria Banerjee - March 01, 2019
The contract will be awarded for a period of five years
Transit Media can take on multiple avatars: Santosh Padhi
By Bhawana Anand - March 01, 2019
Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019
