OOH News
With metrics, transit media can deliver big
By M4G Bureau - March 11, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan
EC sets down OOH display norms for political campaigns
By Bhawana Anand - March 11, 2019
The Election Commission has urged the use of eco–friendly materials and banned featuring any images of serving defence personnel in the OOH displays
Karnataka HC calls for new ad bylaws to be enforced expeditiously
By Ria Banerjee - March 11, 2019
Approval being delayed by the issue of GST on ad tax
Signpost India rolls out bicycle sharing project to help underprivileged women
By M4G Bureau - March 08, 2019
The bicycle sharing project helps women of Thane socially and economically
Havas Media makes new appointments as part of enhanced media strategy
By M4G Bureau - March 08, 2019
The group appoints Thomas Minc as MD - Global Strategy and Ellen Zaleski as MD - Global Insights
KineticX partners with environmental media start-up Pluvo
By M4G Bureau - March 08, 2019
The agency’s clients will advertise on Pluvo’s unique air-purifying advertising inventory in London
Talon buys US OOH agency Grandesign
By Rajiv Raghunath - March 08, 2019
The acquisition is part of company’s plan to build a “Smarter as Standard” footprint in the U.S
Dentsu Aegis Network expands Ashish Bhasin's role
By M4G Bureau - March 07, 2019
The Chairman and CEO of Dentsu Aegis Network - South Asia, has been promoted to the role of CEO, Dentsu Aegis Network Greater South and Chairman and CEO of India and will be responsible for overseeing India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar markets
Transit media can come alive with design interventions
By M4G Bureau - March 07, 2019
Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference
Max Fashion’s sartorial thumbs up to women
By M4G Bureau - March 07, 2019
Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women
