OAC 2019 to be held in Mumbai on July 26-27

The Indian OOH industry is revving up its growth engine, powered by new possibilities in the realms of transit media, urban renewal and smart city projects, digitalisation of outdoor communications, ushering in of alternative media, and indeed embracing of green solutions and community-centred activities. In the midst of these changes, this medium is also in need of a creative makeover. All these changes will also have a cascading impact on the OOH planning and buying practices in the Indian markets.

The 15th edition of the Outdoor Advertising Convention (OAC), India’s most celebrated platform for the stakeholders of Indian OOH industry, will be organised at the Renaissance Mumbai Convention Centre Hotel, Mumbai during July 26-27, 2019. OAC 2019 will provide a solid platform for all OOH stakeholder groups to deliberate upon the new growth avenues and collaborate to realise the growth goals.

The two-day convention will feature presentations and panel discussions by leading brand marketers, global OOH leaders, technology experts, consultants, among others. The event is expected to draw the participation of 600+ heads of OOH Media Owning Firms, Specialist OOH Agencies, Brand Marketers, Civic Authorities and a gamut of OOH Solution Providers.

Several interactive contests have also been planned at the convention including the popular Quintessential OOH Quiz.

The Convention will be complemented by the OOH Expo where cutting-edge OOH solutions spanning digital displays, content management software and materials will be exhibited.

The Outdoor Advertising Awards (OAA) 2019 function will be held at the same venue on the evening of July 27. The awards function will be the culmination of the OAA contest that will be announced soon.