OOH News
Karnataka High Court gives nod for Covid19 awareness campaign with strict guidelines
By M4G Bureau - July 17, 2020
The high court has permitted Bengaluru civic body to put up hoardings but with the condition to follow strict norms
‘OOH will be more innovation & ROI driven’
By Bhawana Anand - July 16, 2020
Nishant Jaiswal, VP Marketing, Adda52 believes that OOH will undergo major changes in the coming times
Outdoor Asia July Edition: A must read!
By M4G Bureau - July 16, 2020
The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach
Hyderabad civic body orders large format structures’ dismantling owing to safety reasons
By Pray Jani - July 16, 2020
GHMC has stopped charging license fee from the media owners on large format hoardings and refuses to renew the licenses
Moving Walls & TPS Engage announce Global DOOH Partnership
By M4G Bureau - July 15, 2020
As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access
Crayons bags Punjab Tourism media account
By M4G Bureau - July 14, 2020
Brijesh Kashab has been appointed to handle the account from Chandigarh branch
AIW Media opens new advertising avenue to capture audience during Covid19
By Pray Jani - July 14, 2020
The firm offers the network of 6000 plus residential societies spread across 13 urban areas enabling hyperlocal targeting the millennial audience
JCDecaux develops natural cooling bus shelter to improve urban life
By M4G Bureau - July 13, 2020
The media owning firm has taken an initiative to create cooling areas during summer and to pursue increased sustainability
Madison OOH launches OTS Measurement Updates for COVID19 Unlock times
By M4G Bureau - July 13, 2020
As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis
Key leadership movement spotted
By M4G Bureau - July 13, 2020
Rajiv Suri, MD & CEO of Shoppers Stop, Arun Srinivas, Chief Sales & Marketing Officer, Ola and Sumit Walia, Vice-President Oppo India, have put down the papers
