blowUP CEO Katrin Robertson to head World Out of Home Organization Awards judging panel
By M4G Bureau - January 21, 2020
The nominations are open; the awards will announced at the World Out of Home Organization Congress in Toronto on June 3-5, 2020
Katrin Robertson, CEO of blowUP media and a board member of the World Out of Home Organization, will head the organisation's panel of judges for its 2020 Awards, to be announced at its Congress in Toronto during June 3-5, 2020. The judges will also include Organisation President Tom Goddard and Executive Director John Ellery.
As before, there will be two Creative Awards for Classic and Digital, A Lifetime Achievement Award, Leadership Award, a Technical Award chosen by Congress delegates following three shortlisted presentations and Rising Star, celebrating the contribution to global OOH of an executive 35 or under.
Judging head Robertson said: "These awards have become the benchmark for excellence in Out of Home and I'm honoured to be asked to coordinate the very difficult task of choosing the winners. Entries are welcomed from all Organization members and National OOH Associations."
Last year's Creative winners were Mexican beer brand Corona's 'Wave of Waste' World Oceans Day special build campaign in the UK in the Classic category and, jointly, Clear Channel Sweden for its Stockholm Out of Home Project and Exterion Media for the Open University Netherlands’ ‘Platform College’ tour.
The Lifetime Achievement Award went to Randy Otto, the pioneering President of Pattison Outdoor Advertising Inc., Canada’s leading independent Out of Home company and the Leadership Award to Tim Bleakley, CEO of the UK's Ocean Outdoor. Ocean Outdoor successfully re-listed on the London Stock Exchange and made a number of important acquisitions in Europe.
Ocean also won the Technical Award, chosen by Congress delegates, for its 'Sky Rescue: the Ocean's biggest threat' campaign with the broadcaster which urged people passing by its digital screens to identify the most menacing danger lurking in the oceans.
The Rising Star Award went to Victoria Hirst, Senior International Marketing Manager of blowUP media UK, for her work in helping to position the giant poster company effectively in a rapidly changing marketplace.
Robertson says: "The standard of our Awards, entries and winners, has risen steadily in recent years along with their numbers. This year we hope and expect the Awards to be an even greater celebration of this truly important and flourishing global medium."
Entry details are available of the World Out of Home Organization website at www.worldooh.org/page.php?id=55