This study was conducted by the Out of Home Advertising Association of America (OAAA) in partnership with The Harris Poll.
The initiative aims to streamline enforcement, ensure compliance with local advertising rules, and increase revenue collection.
Growth of 3% in the second quarter pushes year-to-date OOH revenue up 2.6%, driven by digital formats and transit advertising.
WOO now has nearly 300 members from around the world
Fabian Trevor Cowan, Director at Connect Digital, shared his insights on how OOH can move beyond advertising to shape the way cities look, feel, and grow.
IOAA highlighted the public benefit generated from outdoor advertising revenues that help develop and maintain vital civic infrastructure, emphasizing the need to support small-budget campaigns and...
While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant and sustained strength, reinforcing its crucial...
Two-thirds of the people exposed to OOH ads say these ads influence where they go, what they do, and where they stay.
According to the study OOH stands out with a significant 13.3% increase in ad awareness compared to digital media, TV and C
DOOH in Australia continues to dominate, now accounting for 76.3% of the total net media revenue year-to-date, up from 74.5%* last year.
Strategic placement of these billboards in high-traffic areas, as seen with the bustling street scene captured at night, ensures maximum...
The campaign creatives feature actresses Tamannaah Bhatia and Diana Penty, who headline the series.
The campaign is live across 40 Indian cities
The campaign built intrigue with hard-hitting messages such as “Atul’s wife is missing…” and “Nikhil’s wife is missing…” splashed across...
These crisp, real-world prompts are paired with bold, minimal visuals like a runner mid-stride or a person stretching to instantly...
The campaign is executed in partnership with DOOHIT
Founded in 2015, Movia has built its reputation as a pioneer in mobile OOH, using delivery vehicles as moving billboards...
The campaign is executed by Platinum Outdoor.
The Forum is being held from November 5-7.
The installation is placed at Carter Road in Mumbai
In the interim, Manish will also continue to lead the Digital & Technology mandate until a new leader is announced.
The initiative aims to streamline enforcement, ensure compliance with local advertising rules, and increase revenue collection.
The rights have been awarded by Northern Railways
These installations wrap around digital screens and feature sensory elements, including an atomiser that releases fragrance for passersby, transforming store...
Brought to life at Baoshan No.2 Central Primary School in Shanghai, the playground turns every LEGO-inspired shape into a tool...