A new report from Allied Market Research confirms the continued strength and evolution of the Out-of-Home (OOH) sector, projecting significant global expansion over the next decade.
Despite accounting for less than 1% of all media spend, OOH drives more incremental sales than other channels
The report’s scope includes multiple segmentation axes, covering five geographic regions - North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
The committee’s findings go beyond identifying the immediate causes of the incident, focusing instead on systemic lapses in regulation and enforcement that make outdoor advertising structures...
The presence in Brazil has been strengthened with the board appointment of Felipe Forjaz, former President of the Brazilian Out of Home Association (ABOOH) and the...
Industry leaders hail the reduction from 28% to 18% as a catalyst for growth, affordability, and wider adoption
Shekhar takes over the role from Pawan Bansal
This study was conducted by the Out of Home Advertising Association of America (OAAA) in partnership with The Harris Poll.
The initiative aims to streamline enforcement, ensure compliance with local advertising rules, and increase revenue collection.
Growth of 3% in the second quarter pushes year-to-date OOH revenue up 2.6%, driven by digital formats and transit advertising.
The campaign is executed by Say It Loud Media
The newly branded station was unveiled by Shri Manoj Kumar, Executive Director, SEBI, in the presence of Venkat Chalasani, Chief...
This meticulous, labor-intensive construction demonstrates Red Wing's commitment to authenticity and durability, intentionally standing out in the media landscape
The campaign is executed by MOMS Outdoor
Inspired by the popular “Whitney Houston Challenge”—where users must hit a drum at the exact beat drop of the iconic...
In the next article of ‘Market Watch: Nashik in Focus’ series, Amit Patil, Founder & CEO, Brand Banao.Ai, shares how...
Vikram has joined Marico after a 22 year continuous career at Mondelez International
In the first article of Media4Growth’s ‘Market Watch: Nashik in Focus’ article series, Sahil Nyaharkar, Director, Media House, offers a...
The implementation included the strategic placement of two large-format screens and eight pole-mounted screens at key commuter touchpoints.
In the first episode of M4G Talkies Podcast, launched by Media4Growth, host Meenakshi Menon, Founder of GenSxty Tribe, sits down...
In an age driven by attention economy with excessive focus on clicks, shares and instant gratification, Stephen Joseph, Group CEO...
Santosh ‘Paddy’ Padhi, Founder and Chief Creative Officer of INTO Creative, shares the creative journey and behind the scenes making...
The campaign is executed by Connect Network
In the next feature of Media4Growth’s series ‘Insights: Brand Marketers on OOH’- Siddharth Anand Jha, Senior General Manager, Havells India,...
The campaign has been executed in Chetpet, Chennai