With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how leading brands are leveraging both scale...
A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
From two-wheeler pitches to a nationwide presence
Powered by the revolutionary AET INX Driver IC, a proprietary all-in-one chip, this product sets a new benchmark in the industry.
Global advertising giants Publicis Groupe and Havas are reportedly eyeing a majority stake in India's leading independent agency, Madison World, signaling a potential shake-up in the...
Paddy the founder, will be the CCO and Chairman while Ayesha Ghosh will be the CEO and Co-founder along with 4 other Co-founders.
Aligning with ‘Goafest Village’, attendees can expect diverse and immersive experiences that reflect the multifaceted nature of the industry, making Goafest 2025 more engaging than ever...
UK’s fastest-growing roadside media operator will use investment to further technological advancements, making outdoor advertising more accessible to all
With Purple Line being a crucial part of Bangalore Metro’s network, connecting key areas of the city, Chennai based Mudra OOH adds a valuable asset to...
The large-scale transit media execution wraps the entire staircase, escalator walls, landings, and surrounding surfaces with Pantene branding and product...
The activation was executed through a collaboration between OMG23, The Walt Disney Company, Branded Cities, and Sankofa Square
The campaign created by KWP and Partners
The campaign is created and executed by Thinkerbell Aotearoa
The campaign is executed in partnership with Wrap2Earn
Mohit Chaudhary, Director, Five Dots Digital, shares with Media4Growth his insights on transit-led outdoor campaigns, Flipkart Minutes’ metro strategy, the...
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
With this leadership transition, Mobiyoung aims to strengthen its next phase of growth across India and global markets while accelerating...
Tarun Kumar Ghosh, Chairman & Managing Director, Advise Group, shares insights on Kolkata’s changing OOH landscape, the gradual rise of...
The campaign is executed by Say It Loud Media in Delhi NCR, Chennai, Mumbai & Hyderabad
Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group of Madison World, raises a key question- one he says we...
The campaign is executed by Platinum Outdoor
The campaign is created by Courage Montreal
Created with Melbourne-based independent agency Sunday Gravy
“Instead of asking, ‘can we measure creativity’? we should be asking, ‘what does creativity enable us to measure better’?” writes...