With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how leading brands are leveraging both scale...
A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
From two-wheeler pitches to a nationwide presence
Powered by the revolutionary AET INX Driver IC, a proprietary all-in-one chip, this product sets a new benchmark in the industry.
Global advertising giants Publicis Groupe and Havas are reportedly eyeing a majority stake in India's leading independent agency, Madison World, signaling a potential shake-up in the...
Paddy the founder, will be the CCO and Chairman while Ayesha Ghosh will be the CEO and Co-founder along with 4 other Co-founders.
Aligning with ‘Goafest Village’, attendees can expect diverse and immersive experiences that reflect the multifaceted nature of the industry, making Goafest 2025 more engaging than ever...
UK’s fastest-growing roadside media operator will use investment to further technological advancements, making outdoor advertising more accessible to all
With Purple Line being a crucial part of Bangalore Metro’s network, connecting key areas of the city, Chennai based Mudra OOH adds a valuable asset to...
The campaign is executed in partnership with JCDecaux
The campaign is executed in Mumbai, timing it with peak summers
The campaign is executed by Platinum Outdoor
The campaign is executed by Posterscope India
The campaign is conceptualized by VML
Featuring Rohit Chopra, COO, Times OOH, this walkthrough video explores how Metro Line 1 and the Aqua Line are shaping...
The installation is created by Sakshi Advertising Company
Mangesh Shinde, Co-founder of OSMO, shares insights on how attention, placement quality, and data-led tools are reshaping OOH measurement and...
The campaign is executed for Universal pictures in partnership with JCDecaux Australia and EssenceMediacom
The conference will be held from June 3 to 5 in London
In an exclusive interaction with Media4Growth/Outdoor Asia, Shekhar Narayanaswami, CEO of Times OOH, and the Chairman of the Indian Outdoor...
The new hires come as Vistar Media builds momentum in the region, with growing appetite from brands and agencies for...
The duo records the highest single-campaign haul in 16 years, securing 10 Golds and 2 Silver
The brand's latest campaign commissions Phad paintings on the walls of Phalodi homes creating portraits that visibly damage under the...
Deepak Joshi, Director – Sales & Marketing, Garware Hi-Tech Films, shares how the company is leveraging its legacy in high-performance...