The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of revenue in Q1 remained broadly the...
He has joined forces with seasoned professionals in technology and marketing — Mayank Sharma, Co-Founder, CTO & Head of Strategic Partnerships, and Kushagr Sharma, Director, Marketing...
With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how leading brands are leveraging both scale...
A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
From two-wheeler pitches to a nationwide presence
Powered by the revolutionary AET INX Driver IC, a proprietary all-in-one chip, this product sets a new benchmark in the industry.
Global advertising giants Publicis Groupe and Havas are reportedly eyeing a majority stake in India's leading independent agency, Madison World, signaling a potential shake-up in the...
Paddy the founder, will be the CCO and Chairman while Ayesha Ghosh will be the CEO and Co-founder along with 4 other Co-founders.
Aligning with ‘Goafest Village’, attendees can expect diverse and immersive experiences that reflect the multifaceted nature of the industry, making Goafest 2025 more engaging than ever...
The campaign is executed by WPP Media
In New York City, a massive billboard was turned into a canvas for oversized 3D earrings.
For the second year running, Trip.com has transformed Singapore’s Dhoby Ghaut MRT station into an immersive travel experience, inviting commuters...
The OOH innovations are conceptualised and executed across Delhi, Lucknow and Patna by Coral Media
With a series of sharply relatable messages placed inside Delhi Metro coaches, YesMadam uses everyday anxieties around work, money, relationships...
Ajay Gupta, Founder Director & CEO, Firstouch, discusses the growing demand for self-service and digital signage, Firstouch’s customised, manufacturing-led approach,...
In his column for the August 2026 edition of Outdoor Asia, Abhijit Sengupta, CEO of OAP Mediatech writes on how...
The campaign is executed by Platinum Outdoor with Sakshi Advertising as production partner
Vistar's expansion introduces Vistar’s full suite of cutting-edge solutions to Japan, including a digital OOH dedicated demand-side platform (DSP), supply-side...
Changes to the screen's format come into effect from January 2027, 10 years after Piccadilly Lights relaunched following a nine-month...
With its SME IPO set to open on September 11, Century Business Media is looking to leverage the public listing...
In this candid column first published in the August edition of Outdoor Asia, Noomi Mehta, Chairman of the Board at...
The Commissioner of the Bengaluru Central City Corporation has directed the removal of unauthorized advertisement boards across all six divisions,...
The Media4growth series on ‘Lab Testing: The Way Ahead for LED Displays?’ continues with Rajneesh Rawat, Managing Director at Orion...
For Season 2 of Netflix’s The Gentlemen, a field near the Gatwick flight path became an unexpected OOH canvas, with...