The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of revenue in Q1 remained broadly the...
He has joined forces with seasoned professionals in technology and marketing — Mayank Sharma, Co-Founder, CTO & Head of Strategic Partnerships, and Kushagr Sharma, Director, Marketing...
With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how leading brands are leveraging both scale...
A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
From two-wheeler pitches to a nationwide presence
Powered by the revolutionary AET INX Driver IC, a proprietary all-in-one chip, this product sets a new benchmark in the industry.
Global advertising giants Publicis Groupe and Havas are reportedly eyeing a majority stake in India's leading independent agency, Madison World, signaling a potential shake-up in the...
Paddy the founder, will be the CCO and Chairman while Ayesha Ghosh will be the CEO and Co-founder along with 4 other Co-founders.
Aligning with ‘Goafest Village’, attendees can expect diverse and immersive experiences that reflect the multifaceted nature of the industry, making Goafest 2025 more engaging than ever...
Created by TBWA\Paris, the campaign celebrates life's big wins, awkward moments and everyday memories, positioning McFlurry as the perfect companion...
To campaign is conceptualised by Tribes Communication
The campaign is executed by Say It Loud Media
The digital platform giant has launched a large-scale experiential campaign across Mumbai to commemorate the 10th anniversary of Prime Day
The campaign created by Leo UK promote Morrisons’ bespoke Grand Slam Doughnut and is complemented by activations and OOH vans.
The OOH Advertising Awards 2026 contest entered the second round of judging today wherein entries for Group B and C,...
The out-of-home media company marks its first association with the OOH Advertising Convention for the event’s 20th edition scheduled to...
New partnership will establish a premium digital Out-of-Home advertising network across leading retail destinations in Riyadh and Jeddah
To launch the LEGO Technic Koenigsegg Sadair's Spear, the brand transformed Shanghai Metro stations into immersive installations, displaying every single...
The campaign was made to hint the extensive expansion of their new outlets in Lucknow and Gorakhpur
Running alongside the 20th OOH Advertising Convention (OAC) 2026, OAC Expo will showcase the latest technologies, innovations, products and services...
The long-term contract covers three of British Land’s central London estates - Paddington Central, Regent’s Place and Broadgate and Liverpool...
The campaign is executed in UK
The campaign features a truck topped with an oversized 3D installation of Babai Tiffins' breakfast platter, complete with idlis, vadas...
The campaign has been executed in Lucknow
