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People1 day ago

Xtreme Media Appoints Anand Lakshmanan as Chief Business Officer.

Anand brings over 30 years of enterprise leadership experience across India, South Asia and the Middle East. He has successfully...

Insights1 day ago

Why railway media is getting more attractive to brands

Railway media is moving beyond traditional formats, and Anuj Dev, Founder, InstaWingz Marketing, believes the changing face of Indian railway...

Contracts & Investments2 days ago

I Squared Capital to acquire oOh!media in A$898 million deal

Headquartered in Sydney, oOh!media operates a diversified network of more than 30,000 digital and static assets across Australia and New...

Creative Concepts2 days ago

Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience

The campaign is executed in New York City

Company News3 days ago

Finito LED sharpens focus on durable, service-backed LED displays

With outdoor LED displays facing constant exposure to environmental conditions, Finito LED sees product quality and dependable service as critical...

OAC3 days ago

“Relationship and data have to go hand in hand in OOH Industry”

From the changing role of relationships to the push for a common currency, Raheel Amjad, MD of JCDecaux India, shares...

People3 days ago

Khyati Shah elevated to President – Group Corporate Communications & CMO at Welspun World

Khyati announced the appointment on LinkedIn, sharing that she is stepping into the new role after nearly five years with...

Campaigns3 days ago

Samsung launches integrated OOH Campaign across South Korea for Galaxy Z Fold8

The campaign is live across Incheon international airport and buses across the South Korea

Digital Network3 days ago

Times OOH upgrades the Media Experience on Mumbai Metro Line 1

The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...

Insights4 days ago

‘Shift the conversation from cost metrics to business impact metrics’

Next in the ongoing series of Reverse bidding in OOH, Sanchit Bhan, Founder and CEO, PDSN Media, examines the impact...

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