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OAC3 days ago

“Traditional OOH will remain, but it has to evolve with technology and measurability.”

Girish Ahuja, Head of Marketing, H & R Johnson, shared his perspective on the future of traditional and digital out-of-home...

Company News3 days ago

New collaboration to build research-based OOH outcome analysis

Moving Walls India and Wellversed Media have entered into a strategic collaboration to develop research solutions and AI-focused training programmes...

Insights3 days ago

‘Advertisers have shifted from buying locations to investing in integrated media solutions’

Prashant Narayan Joijode, Managing Director, Outdoor Mantra Pvt Ltd, discusses the changing value of OOH inventory and why brands are...

People4 days ago

Sumit Chadha elevated to Chief Revenue Officer at Times Innovative Media

Sumit previously served as Senior Vice President & Business Head – TIM Airports & City Media at Times OOH

People4 days ago

Xtreme Media Appoints Anand Lakshmanan as Chief Business Officer.

Anand brings over 30 years of enterprise leadership experience across India, South Asia and the Middle East. He has successfully...

Insights4 days ago

Why railway media is getting more attractive to brands

Railway media is moving beyond traditional formats, and Anuj Dev, Founder, InstaWingz Marketing, believes the changing face of Indian railway...

Contracts & Investments5 days ago

I Squared Capital to acquire oOh!media in A$898 million deal

Headquartered in Sydney, oOh!media operates a diversified network of more than 30,000 digital and static assets across Australia and New...

Creative Concepts5 days ago

Rare Beauty turns New York billboards into scratch-and-sniff fragrance experience

The campaign is executed in New York City

Company News5 days ago

Finito LED sharpens focus on durable, service-backed LED displays

With outdoor LED displays facing constant exposure to environmental conditions, Finito LED sees product quality and dependable service as critical...

Campaigns5 days ago

Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign

The campaign is executed by Vibrant Advertising, with Sakshi Advertising serving as the production partner.

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