DOOH in Australia continues to dominate, now accounting for 76.3% of the total net media revenue year-to-date, up from 74.5%* last year.
‘They can’t arrest this billboard’ harnesses “safety” of OOH spaces to call for restoration of the public’s democratic right to protest
Women in WOO will set up an exclusive Mentoring program to support and grow Senior Female Leaders within OOH.
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025. It is conducted by the use...
GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising.
G3 Media already marks the milestone of the third largest media owner in Canada
Released by Ocean Outdoor, the UK’s premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader, the findings strongly support new conversations...
OOH sees 16th consecutive quarter of growth; Digital OOH surges 9% Year-over-Year
The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of revenue in Q1 remained broadly the...
He has joined forces with seasoned professionals in technology and marketing — Mayank Sharma, Co-Founder, CTO & Head of Strategic Partnerships, and Kushagr Sharma, Director, Marketing...
The campaign is executed by OMD Australia
The campaign is developed by independent anti-advertising agency Thingy & Thingy®
The campaign was built around a coordinated cab branding activation across the city. As founders landed in Chennai, they received...
The campaign is executed across UK and Spain and created by BBH London
The campaign is executed by MOMS Outdoor
Insights by Sahil Gohel, Director, Blue Buddha, on how the brand is rebalancing its marketing mix in Gujarat’s evolving retail...
The billboard features a large-scale installation of the fan mounted onto the surface, with rotating blades creating a live, kinetic...
Amman Anup Kumar, Partner at R. Kumar Opticians, offers a layered view of outdoor advertising, where creativity drives recall, airports...
This significant win entrusts WPP Media India with the full spectrum of media services, leveraging the strategic expertise, data-driven insights,...
The results of the 20th edition of the much awaited OOH Advertising Awards (OAA) will be held on the evening...
The recent protest by the Telangana OOH industry body in response to the Government Order 84 based on the newly...
Uber brought a slice of holiday behaviour into the city by turning parked cars into visual metaphors for “sunbed reservations.”
As per the tender document , the contract offers advertisers a three-year license to design, install, manage, and monetise advertising...
Shailesh Pithadia, Founder and CEO of SkyBlue Group, offers a sharp perspective on outdoor advertising, where billboards build belief, but...
JadeBlue Lifestyle India Limited's Executive Director Shambhav Chauhan has a sharp eye for what works on the street, and an...