Shekhar takes over the role from Pawan Bansal
This study was conducted by the Out of Home Advertising Association of America (OAAA) in partnership with The Harris Poll.
The initiative aims to streamline enforcement, ensure compliance with local advertising rules, and increase revenue collection.
Growth of 3% in the second quarter pushes year-to-date OOH revenue up 2.6%, driven by digital formats and transit advertising.
WOO now has nearly 300 members from around the world
Fabian Trevor Cowan, Director at Connect Digital, shared his insights on how OOH can move beyond advertising to shape the way cities look, feel, and grow.
IOAA highlighted the public benefit generated from outdoor advertising revenues that help develop and maintain vital civic infrastructure, emphasizing the need to support small-budget campaigns and...
While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant and sustained strength, reinforcing its crucial...
Two-thirds of the people exposed to OOH ads say these ads influence where they go, what they do, and where they stay.
According to the study OOH stands out with a significant 13.3% increase in ad awareness compared to digital media, TV and C
The campaign is conceptualised and executed by Coral Media
The brand revealed that as part of this campaign they will be fulfilling the fantasy of “Party with SRK” for...
Spanning across Vidhan Bhavan, Dadar and T2 CSMIA Metro Station, the campaign transforms three of the Aqua Line's busiest transit...
The campaign is executed by Laqshya Media Group
The campaign is developed by AMV BBDO
As March rolls to a close, we at Media4Growth wrap up our special series on ‘Gender Inclusive OOH’ with this...
The congress is going to be conducted from June 3-5 in London
Zeenat Chola, Head of Sales- India Region, FRAMEN, the leading media content distribution platform, shares her take with Media4Growth on...
As part of Media4Growth's Gender Inclusive OOH series, Sajita Sivanandan, AVP & Revenue Head- South, Times Delhi Airport Advertising, reflects...
Prior to joining MMG, Elie held several senior positions at JCDecaux Middle East, including Managing Director, where he played a...
Sharatee Ghosh, CMO and CXO, Aditya Birla Sun Life Insurance, talks to host Meenakshi Menon, Founder, GenSxty Tribe about why...
As part of Media4Growth's Gender Inclusive OOH series this Women's Month, we hear from the men at the helm, as...
Timed with Mumbai’s longer, harsher summer days, the activation leans into a simple but often ignored behaviour: sunscreen is still...
The brand turned to the shoreline to mark its arrival in Vizag, quite literally shaping its brand into the landscape.
As part of Media4Growth's Gender Inclusive OOH series this Women's Month, Dr. Stephanie Gutnik, President, Tuxedo Concepts, reflects on the...