Digital OOH
Flow City, Broadsign partner to broaden access to global DOOH advertising
By Rajiv Raghunath - June 01, 2023
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.
Ocean Outdoor drives retail and roadside development in Scotland’s OOH market
By M4G Bureau - May 31, 2023
Ocean is installing two large format full motion screens (5m wide x 7.5m high), working in partnership with Edinburgh St James.
Top honour for Xperia Group at Goafest’s Media Abby awards
By M4G Bureau - May 29, 2023
The OOH experiential agency won Gold in Innovative Use of Cinema
Optimus Prime stages audacious 3D take-over of BFI IMAX
By Rajiv Raghunath - May 24, 2023
Ocean Outdoor creates biggest ever DeepScreen® canvas
Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study
By M4G Bureau - May 22, 2023
The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
Former IPG executive Mike Cooper joins DOmedia leadership team
By Rajiv Raghunath - May 18, 2023
Mike will be focusing on the company’s international expansion
Broadsign ushers in next-generation ad server
By M4G Bureau - May 17, 2023
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.
Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai
By M4G Bureau - May 16, 2023
The company extends its media offerings with forays into DOOH space
Adkom, Blip, Broadsign in pDOOH collaboration
By M4G Bureau - May 12, 2023
The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.
Piccadilly Lights joins celebrations to mark historic Coronation weekend in the UK
By M4G Bureau - May 08, 2023
Coronation content appeared on large format city centre and roadside screens
