Thursday, December 01, 2022

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Digital OOH

Clear Channel Singapore expands pOOH offering with Broadsign SSP
Clear Channel Singapore expands pOOH offering with Broadsign SSP

By M4G Bureau - December 01, 2022

OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.

Orange Bank & Jellyfish ran 1st French pDOOH campaign on DV360
Orange Bank & Jellyfish ran 1st French pDOOH campaign on DV360

By Rajiv Raghunath - November 29, 2022

The two-week OOH campaign ran on 2,000 Clear Channel France displays in shopping centres via Broadsign OOH SSP

Jupiter Meta is now Metaverse-as-a-service (MaaS)
Jupiter Meta is now Metaverse-as-a-service (MaaS)

By M4G Bureau - November 23, 2022

The MaaS startup is actively helping businesses transition into the digital reality segment by building a Web3.0 economy

‘Eflag is a powerful AI platform that transforms any normal CCTV camera into a video analytics engine’
‘Eflag is a powerful AI platform that transforms any normal CCTV camera into a video analytics engine’

By - November 22, 2022

Syed Haseeb Arfath, Chief Technology Officer of Signpost India delineates the attributes of the company’s pioneering Eflag video analytics-based campaign exposure mapping system.

JOLT unveils first of several free, fast EV charging units planned across New Zealand
JOLT unveils first of several free, fast EV charging units planned across New Zealand

By Rajiv Raghunath - November 18, 2022

The EV units, each having a DOOH screen for advertising, will give EV drivers 7kWh of fast free charging every 24 hours

How Loop Media is leveraging video-centric DOOH channels to help businesses thrive
How Loop Media is leveraging video-centric DOOH channels to help businesses thrive

By Rajiv Raghunath - November 11, 2022

Loop TV is helping small companies harness the power of digital signage to entertain and inform customers with video-centric DOOH content.

Fashion house Coach premieres 3D animated film on Piccadilly Lights
Fashion house Coach premieres 3D animated film on Piccadilly Lights

By M4G Bureau - November 09, 2022

The campaign tells the story of Lil Nas X’s courageous evolution to become the person he is today

HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo
HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo

By M4G Bureau - November 07, 2022

The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.

Gucci Flora wafts through the air at LAX
Gucci Flora wafts through the air at LAX

By M4G Bureau - November 04, 2022

Thee larger-than-life displays allow the luxury brand to promote their latest fragrance in direct view of Duty Free

Hivestack in tie-up with China’s Tulip Media
Hivestack in tie-up with China’s Tulip Media

By Rajiv Raghunath - November 02, 2022

Through this partnership, local and global brands, agencies, and omni-channel DSPs can access the Hivestack SSP to buy 100+ outdoor mega screens in 15+ cities in China.

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