In a recently-concluded OOH campaign, UTI Mutual Fund promoted a wide range of mutual fund tax saving solutions. The campaign, executed by Kinetic India, ran across Delhi NCR, Jaipur, Lucknow, Chandigarh, Kolkata, Mumbai, Pune, Ahmedabad, Bengaluru, Chennai and Hyderabad, using some 800 sites. The 10-day-long campaign was deployed on a mix of formats like hoardings, Metro panels, bus shelters, bus backs and media in corporate hubs, using a total ad space of 73,100 sq. ft.

Propelling the TG to invest in mutual funds now rather than waiting for the fiscal year-end, the campaign focused on the benefits of the mutual fund’s tax saving solutions. The campaign also integrated with social media platforms. About the campaign, Gaurav Suri, Head of Marketing, UTI Mutual Fund, told Media4Growth, “Billboards work as a reinforcement medium on high traffic routes creating high impact on arterial roads. It offers possible distinctive advantages when it comes to hyper targeting and localisation. This campaign, ahead of the end of the fiscal, has garnered a good buzz in the cities where most of the taxpayers live.”