The brand promotes #KhuleBaalBefikar targeting youth female audience with a mix of technology to communicate their USP vividly
The campaign showcases new range of frames and sunglasses on digital billboards, mall media and bus shelters across 26 cities
Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media
However, it was also a field day for unauthorised media
Safe Move - Road Safety Campaign is conducted by Hyundai in association with Ministry of Road Transport and Highway (MORTH)
Shahjahan will spearhead the firm’s Metro media business in Bangalore, Kochi and Jaipur
Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers
Rising consumerism in the non-metro markets augurs well for OOH advertising
The 10-day campaign, executed by Kinetic India, ran across Delhi-NCR, Jaipur, Lucknow, Chandigarh, Kolkata, Mumbai, Pune, Ahmedabad, Bengaluru, Chennai and Hyderabad, using some 800 sites
As part of Indian Railways' plan to bring 6 stations under the RDN, Jaipur station will be the next to join the digital network