iD brings health food on OOH table

By Satarupa Chakraborty - January 06, 2017

The campaign, planned and executed by Times OOH in Mumbai, is part of a 360 degree media plan integrating print, radio, digital and BTL activities

Supreme Advertising opens three more public utilities in Delhi

By Satarupa Chakraborty - January 05, 2017

These utilities, apart from offering backlit advertising media, will offer services like water ATM, SP vending machines for women, certain medical facilities, etc., at a nominal cost along with sharing space with bank ATMs.

Jagran Engage wins sole rights on hoardings in Kanpur Cantt

By Satarupa Chakraborty - January 04, 2017

The OOH firm has won sole rights on around 36,000 sq. ft hoarding space in Kanpur Cantt.

DMRC's Neelam Chowk Ajronda station to offer fresh outdoor formats

By Satarupa Chakraborty - January 03, 2017

DMRC has invited tender to develop the Neelam Chowk Ajronda Metro station on Line 6 which will unleash a gamut of retail, advertising and other commercial opportunities

Raymond connects with'The Complete Man' at 35 multiplexes

By Satarupa Chakraborty - January 03, 2017

MOMS Outdoor Media Solutions partnered with Khushi Ambient Media Solutions to deliver this campaign through life-sized slim backlit media 4x7 feet placed at strategic positions in multiplexes

Shahib Sahidi Jor Mela becomes a brand spot

By Satarupa Chakraborty - January 02, 2017

BKT Tyres and JK Cement reinforce the rural connect by coming to the aid of lakhs of devotees

US Advertising on course to reach a new high in current fiscal

By Satarupa Chakraborty - January 02, 2017

Delhi-based specialist agency US Advertising, in business for 16 years now, is undergoing a major makeover that entails expansion of its brand portfolio, increase in headcount, shift to a new corporate office and launch of a new logo, website and branding collaterals

Pizza Hut rides cable cars in Gurgaon's Cyber Hub

By Satarupa Chakraborty - December 28, 2016

Eye Candy Visuals has executed the innovative branding of Pizza Hut's new range and offers in the Cyber Hub

Campus leaves attractive footprints on Delhi Metro Line 1

By Satarupa Chakraborty - December 27, 2016

Campus shoes is the first brand to wrap the Metro rakes on Line 1

Vritti Solutions whips up mass interest in Shashi soap brand

By Satarupa Chakraborty - December 26, 2016

The innovative OOH and rural marketing solutions firm conducted a brand activation for Shashi detergent brand at the Renuka Devi Temple in Saundatti, Belgaum, Karnataka

Freecharge goes to town with mobile wallet in times of cash crunch

By Satarupa Chakraborty - December 22, 2016

MOMS Outdoor Media Solutions has planned and executed the campaign, covering key markets Delhi NCR and Mumbai

Media 24x7 bags contract to build & lease unipoles in Saharanpur

By Satarupa Chakraborty - December 21, 2016

Ghaziabad-based Media 24x7 has been awarded the mandate by the Municipal Corporation of Saharanpur to construct unipoles in certain clusters of the city of Saharanpur in Uttar Pradesh. The firm will also lease these sites for outdoor advertising.

Digital technologies are transforming OOH advertising: Lokesh Kumar

By Satarupa Chakraborty - December 21, 2016

There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says Kumar

Gujarat was investor-friendly even in times of economic slowdown: Jayesh Yagnik

By Satarupa Chakraborty - December 20, 2016

OOH industry in Gujarat needs to expand beyond ABSR (Ahmedabad, Baroda, Surat, and Rajkot), says Yagnik

Let's limit the number of hoardings a city can have: Parag Desai

By Satarupa Chakraborty - December 20, 2016

Desai suggested a creative use of OOH space in terms of what works where