US Advertising on course to reach a new high in current fiscal

Delhi-based specialist agency US Advertising is undergoing a major makeover, even as the firm sets sights on crossing the Rs 100 crore turnover target by the end of the current fiscal, having clocked a turnover of Rs 60 crore in the previous fiscal. The specialist agency will soon move its office to a new 20,000 sq.ft facility on Delhi’s Rohtak Road, and use 6,000 sq.ft space to begin with. The firm currently operates out of its Dwarka office.

US Advertising will also launch its new logo, new branding collaterals and a freshly designed corporate website, and plans are afoot to enhance the firm’s footprints in the social media space. To back the expansion spree, the firm is increasing its headcount.

Amit Kapoor, Director, US Advertising Agency Pvt Ltd, said, “These plans are part of our change in approach from being individual-driven to system-driven. As we can foresee the next generation taking over the operations in the next 10 years, we want to emerge as a more professionally-managed company. However, with this expansion we don’t plan to foray into any other vertical but stick to our excellence in outdoor advertising.”

US Advertising is focused upon growing its brand portfolio with a dedicated business team. The specialist agency has been handling major government campaigns as well as that of ace corporate clients like HTC, Lenovo etc.