Bigger digital walls to adorn more Delhi Metro stations soon

By Satarupa Chakraborty - December 20, 2016

DMRC embarks on the digital OOH journey in a big way by introducing more sites in more stations for DOOH along with increasing the sizes of digital walls that are currently available

Vivo travels with Chennai Metro commuters

By Satarupa Chakraborty - December 16, 2016

Having made its mark on the Mumbai Metro, mobile handset brand Vivo rolls out an impactful OOH campaign on Chennai Metro Rail Ltd's elevated stretch. JCDecaux has the exclusive advertising rights for the CMRL trains

PharmEasy rides Mumbai Metro tagging social media

By Satarupa Chakraborty - December 15, 2016

The medicines delivery app has integrated social media and digital OOH in the Mumbai Metro space to run its campaign that has been executed by Times OOH

Colors Gujarati builds OOH visibility for Chutta Chedda

By Satarupa Chakraborty - December 14, 2016

"Ecosys OOH adopted a centripetal strategy for the campaign execution in key Gujarat cities”

NDMC floats tender for unipoles in 8 clusters

By Satarupa Chakraborty - December 12, 2016

The bids are for ad rights on some 100 unipoles and a few FOBs and subways

SDMC floats tender for ad rights in BRT Corridor

By Satarupa Chakraborty - December 08, 2016

The tender is for 10 unipoles, 8 toilet blocks and 50 flag signs. Flagsigns will be used for both social messaging and commercial advertising purposes

HT Leadership Summit marks big presence on Delhi OOH canvas

By Satarupa Chakraborty - December 08, 2016

Steadfast Viewcom, the OOH & Experiential unit of Span Communications, was selected to plan and execute the campaign. Only premium mediums with high visibility index ratio were used for the campaign

'Heart of Asia' found pride of place at Amritsar airport

By Satarupa Chakraborty - December 07, 2016

Orango Solutions had executed the conference branding at the airport that sees significant NRI movement

Oppo casts a green hue on Ahmedabad BRTS stops

By Satarupa Chakraborty - December 05, 2016

Kaushik Outdoor executed the smartphone campaign that involved branding of BRTS stops building wraps in the city

Smartphone brand Mi checks in to metro airports

By Satarupa Chakraborty - December 05, 2016

The 3-month campaign, planned and executed by Times OOH, connects with the brand's high-flying target audience

SDMC ad revenues take a sharp northbound curve

By Satarupa Chakraborty - December 02, 2016

As opposed to Rs 45 crore ad revenues earned last year, SDMC has already earned Rs 75 crore this fiscal year and aims to mop up around Rs 120 crore by the end of FY2016-17, a near three-fold ad revenue growth

People's edgy trends strut on Bengaluru's OOH firma

By Satarupa Chakraborty - December 02, 2016

Laqshya Solutions gives the fashion brand the pride of place at 40 prominent locations in the city

Sujal Advertizers to develop Padmawati underpass in Vadodara

By Satarupa Chakraborty - November 29, 2016

Sujal Advertizers, having won the contract to develop the underpass, will create eye-catching media at the site apart from beautifying the civic amenity

Abof builds an iconic presence for Skult

By Satarupa Chakraborty - November 29, 2016

Laqshya Solutions has executed the campaign in Bengaluru, Mumbai, Goa, Chandigarh, Guwahati, Mangalore, Surthkal and Manipal, targeting the E-commerce shoppers' universe

Sadhna Media dominates Karol Bagh Zone with 125 unipoles

By Satarupa Chakraborty - November 24, 2016

The area sees heavy traffic movement that makes the unipoles highly attractive to advertising brands