Jagran Engage wins sole rights on hoardings in Kanpur Cantt
By Satarupa Chakraborty - January 04, 2017
The OOH firm has won sole rights on around 36,000 sq. ft hoarding space in Kanpur Cantt.
Jagran Engage has recently won the tender for sole rights on hoardings in the cantonment area of Kanpur. Having bagged a total hoarding space of approximate 36,000 sq. ft, Jagran Engage will alter the number of sites according to the needs of the advertisers.
On the win, Tanmay Tiwari, Associate Vice President, Jagran Engage, said, “It is a premium tender win for us, especially after the city hoardings were almost banned in Kanpur. We are looking for getting a lot of local brands to come onboard with us.”
This is the third win for Jagran Engage in Kanpur Cantonment area as they have been having the sole rights contract for the last six years in the same place and this win will ensure Jagran’s dominance for the next two years. “Since the Municipal Corporation of the city has banned rooftop hoardings within the city, certain areas of the city will have premium impact. Kanpur Cantt area is one of them,” Tiwari added.