Contracts & Investments
Pioneer Publicity bags co-branding rights at 6 DMRC stations
Jagran Engage, Explomedia, Media 24×7, and Ayan Media have also won the rights at select DMRC stations
Pioneer Publicity has won the co-branding rights at 6 stations of Delhi Metro Rail Corporation (DMRC) — Kohat, Noida Sector 61, Lajpat Nagar, Chirag Delhi, Nehru Enclave and Vasant Vihar. These stations are all on different DMRC lines. The OOH major will develop the formats at each of the six stations according to the contractual terms that govern the inside and outside media and branding norms.
Along with Pioneer Publicity, other leading media owners have also bagged rights, namely Jagran Engage which has got rights for Karol Bagh and Laxmi Nagar, Explomedia, which has got Barakhamba and DD South Campus rights, Media 24×7, which has bagged the rights at Noida Sector 16, and Ayan Media that has taken Pitampura. Central Secretariat has gone to Taurus.
-
Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
-
Company News
billups reports massive revenue growth and continued global expansion
-
OAC
Jaikishin Chhaproo of ITC Limited joins insightful lineup of panelists at OAC 2025
-
OAC
DGTOOHL to showcase data-driven OOH advertising technology at OAC Expo 2025