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Satarupa Chakraborty

DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8
DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8

By Satarupa Chakraborty - January 24, 2017

In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand Supertech have won rights at one station each.

Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks
Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks

By Satarupa Chakraborty - January 23, 2017

Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks

BJP campaign travels to the highest altitudes in Uttarakhand
BJP campaign travels to the highest altitudes in Uttarakhand

By Satarupa Chakraborty - January 23, 2017

US Advertising Agency planned and executed the 40-day campaign covering more than 5 lakh sq. ft of ad space using some 2,000 sites

Zee tunes into salons & gyms in small towns
Zee tunes into salons & gyms in small towns

By Satarupa Chakraborty - January 20, 2017

Vritti-I-Media has executed the branding exercise

TIMDAA to start OOH network at Delhi airport's T2
TIMDAA to start OOH network at Delhi airport's T2

By Satarupa Chakraborty - January 19, 2017

TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.

Selvel Media unveils new FOB in Lucknow
Selvel Media unveils new FOB in Lucknow

By Satarupa Chakraborty - January 19, 2017

The 8-ft high FOB offers double sided advertising area totalling 120 sq. ft

Vijas Digital evangelising digital wall painting in rural OOH space
Vijas Digital evangelising digital wall painting in rural OOH space

By Satarupa Chakraborty - January 17, 2017

Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available

Gionee in high tempo at Sunburn Festival in Pune
Gionee in high tempo at Sunburn Festival in Pune

By Satarupa Chakraborty - January 17, 2017

Gionee undertook extensive venue branding at the music festival and conducted a variety of contests that engaged the large audience there. Rapport Outdoor executed the branding initiatives

Platinum glistens under the OOH glare
Platinum glistens under the OOH glare

By Satarupa Chakraborty - January 13, 2017

Laqshya crafted the 28-city OOH campaign that turned the spotlight on PGI's premium offerings

Burrp! brings the restaurants rating in OOH
Burrp! brings the restaurants rating in OOH

By Satarupa Chakraborty - January 12, 2017

Burrp engages customers on outdoor platforms to rate their favourite restaurants

SDMC to go with record high minimum reserve price for BRT tender
SDMC to go with record high minimum reserve price for BRT tender

By Satarupa Chakraborty - January 10, 2017

The tender will be for 10 unipoles, 30 flag-signs and 8 toilet blocks on the BRT Corridor. The civic body plans to mop up Rs 10 crore a year from these properties.

Kinetic India to adopt Aureus software by Feb-end
Kinetic India to adopt Aureus software by Feb-end

By Satarupa Chakraborty - January 10, 2017

The cloud-based exclusive planning software will assist the Kinetic India team at all stages of an OOH campaign - bringing in greater efficiency -- from planning to billing

Big FM goes live at JCDecaux bus shelters in Delhi with romantic hits
Big FM goes live at JCDecaux bus shelters in Delhi with romantic hits

By Satarupa Chakraborty - January 10, 2017

Big FM is promoting their brand among young college and office goers

Vibgyor turns the spotlight on its young achievers
Vibgyor turns the spotlight on its young achievers

By Satarupa Chakraborty - January 09, 2017

Vibgyor International School rolled out an OOH campaign in Mumbai to congratulate their young achievers as well as connect with fresh talents

SDMC plans 100 smart public utilities with advertising media
SDMC plans 100 smart public utilities with advertising media

By Satarupa Chakraborty - January 06, 2017

SDMC will soon float a tender to build smart utilities which will have around 300 sq. ft of outdoor advertising space each

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