Satarupa Chakraborty
DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8
By Satarupa Chakraborty - January 24, 2017
In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand Supertech have won rights at one station each.
Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks
By Satarupa Chakraborty - January 23, 2017
Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks
BJP campaign travels to the highest altitudes in Uttarakhand
By Satarupa Chakraborty - January 23, 2017
US Advertising Agency planned and executed the 40-day campaign covering more than 5 lakh sq. ft of ad space using some 2,000 sites
Zee tunes into salons & gyms in small towns
By Satarupa Chakraborty - January 20, 2017
Vritti-I-Media has executed the branding exercise
TIMDAA to start OOH network at Delhi airport's T2
By Satarupa Chakraborty - January 19, 2017
TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.
Selvel Media unveils new FOB in Lucknow
By Satarupa Chakraborty - January 19, 2017
The 8-ft high FOB offers double sided advertising area totalling 120 sq. ft
Vijas Digital evangelising digital wall painting in rural OOH space
By Satarupa Chakraborty - January 17, 2017
Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available
Gionee in high tempo at Sunburn Festival in Pune
By Satarupa Chakraborty - January 17, 2017
Gionee undertook extensive venue branding at the music festival and conducted a variety of contests that engaged the large audience there. Rapport Outdoor executed the branding initiatives
Platinum glistens under the OOH glare
By Satarupa Chakraborty - January 13, 2017
Laqshya crafted the 28-city OOH campaign that turned the spotlight on PGI's premium offerings
Burrp! brings the restaurants rating in OOH
By Satarupa Chakraborty - January 12, 2017
Burrp engages customers on outdoor platforms to rate their favourite restaurants
SDMC to go with record high minimum reserve price for BRT tender
By Satarupa Chakraborty - January 10, 2017
The tender will be for 10 unipoles, 30 flag-signs and 8 toilet blocks on the BRT Corridor. The civic body plans to mop up Rs 10 crore a year from these properties.
Kinetic India to adopt Aureus software by Feb-end
By Satarupa Chakraborty - January 10, 2017
The cloud-based exclusive planning software will assist the Kinetic India team at all stages of an OOH campaign - bringing in greater efficiency -- from planning to billing
Big FM goes live at JCDecaux bus shelters in Delhi with romantic hits
By Satarupa Chakraborty - January 10, 2017
Big FM is promoting their brand among young college and office goers
Vibgyor turns the spotlight on its young achievers
By Satarupa Chakraborty - January 09, 2017
Vibgyor International School rolled out an OOH campaign in Mumbai to congratulate their young achievers as well as connect with fresh talents
SDMC plans 100 smart public utilities with advertising media
By Satarupa Chakraborty - January 06, 2017
SDMC will soon float a tender to build smart utilities which will have around 300 sq. ft of outdoor advertising space each