Vibgyor turns the spotlight on its young achievers

Vibgyor, one of the foremost international schools in the country, embarked on an outdoor campaign to celebrate and highlight the achievement of their students with an announcement of their registration open for 2017-2018. Executed by Laqshya Solutions, the campaign was also meant to congratulate few of their students who have demonstrated their talent and made the school proud through their accomplishments.

The campaign was launched to congratulate the talented young people in and around the school’s radius to bring out the message that Vibgyor focusses on every child’s all-round development. The campaign used both high impactful billboards at various key locations to reach out to a wider audience and a mix of bqs in and around the school and adjoining residential clusters.

Speaking about the campaign, Jalaj Pathak, Vice President, Laqshya Solutions, said, “The key objective of the campaign was to bring forth the school students achievement along with the message that the school delivers on their promise of nurturing achievers for the past 13 years and with the announcement of their 2017-2018 open registrations. We are happy to have offered them a very good visibility using a media strategy appropriate with their TG. We have handpicked impactful sites that sync well with the surrounding and the TG movements. Since the school was mapped with the chosen media, it created the right impact on the students and their parents. The campaign has also been successful in reaching out to the potential parents by creating a very positive image of the school.”

The month-long campaign that started in the first week of December has successfully reinforced the image of the school and their achievements in all the key cities where they are visible like Mumbai, Pune and Bengaluru.