Big FM goes live at JCDecaux bus shelters in Delhi with romantic hits
By Satarupa Chakraborty - January 10, 2017
Big FM is promoting their brand among young college and office goers
Transcending the boundaries of radio sets, Big FM combines radio and outdoor to reach out to the young crowd in Delhi. Running a first-of-its-kind interactive live radio programme exclusively at JCDecaux bus shelters, Big FM’s “Suntey Hi Pyar Ho Jaye” campaign pays a tribute to the golden era of music and love Songs in the era of new songs and remixes with pulsating rhythm.
Leveraging the JCDecaux media, Big FM is promoting their brand to young college and office goers who are their prime targets. The locations with increased presence of the younger crowd were selected strategically and the promoters from Big FM have been deployed at the bus shelters to inform the young commuters about the campaign themed around – “pyar wahi andaz naya” (times have changed and the way of expressing love has changed but the essence of love remains the same as ever), where the participants are being given a live radio experience to be on air with the RJs at Big FM while their chosen track would be played on air instantly.
"With 92.7 Big FM Delhi undergoing a massive re-positioning, we devised the campaign in line with our new tagline - 'Sunte Hi Pyaar Ho Jaye' for our listeners in the capital city. This tagline reflects the youthful, fun-loving and romantic vibe of Delhi. Our aim is to reach out and educate listeners about the renewed offering that we have carved specifically considering their listening pattern and demands. With JCDecaux India's 360 degree multi-platform campaign, our association with them is a step in the right direction achieving our goal of providing listeners and advertisers a wonderful engagement experience,” Big FM spokesperson from Reliance Broadcast said.
Speaking about the campaign, Olivier Heroguelle, Managing Director, JCDecaux India, said, “Outdoor works well in mixed media campaigns and adds incremental reach especially when combined with online or radio. Outdoor carries the message to new people and leads to the most mobile searches. Besides, such engaging campaigns attract a lot of public attention and enhance the brand communication as a result.”