McDonald’s dishes out’Any Time Kebab’ offering in Hyderabad

McDonald’s took the outdoor route in Hyderabad to draw widespread attention to its new variant ‘Crunchy and Spicy Kebab’. OOH firm MOMS Outdoor Media Solutions planned and executed the campaign with the principal objective of creating a buzz around the restaurant chain’s ‘Any Time Kebab’ proposition. The campaign was executed on behalf of HardCastle India Pvt Ltd for a period of one month beginning December.

The OOH firm used a mix of high impact large format sites and bus shelters to deliver maximum reach and frequency for the campaign. The large formats were used to cover the city whereas the shelters provided the frequency.

The specialist agency informed that the execution of the campaign has successfully whipped up considerable consumer awareness of the new offering, as also interest in the McDonald’s outlet in the city.