NDTV & Dettol promote'Banega Swachh India' in the outdoors

By Satarupa Chakraborty - February 02, 2016

Promoting their yearly show,"Banega Swachh India”, in association with Reckitt's hygiene solution brand Dettol, NDTV notifies its viewers through a fairly big campaign across Delhi and Mumbai. Executed by Pioneer Publicity, the campaign ran for 10 days till mid-January.

LG's new age display solutions for OOH

By Satarupa Chakraborty - February 01, 2016

LG Electronics India Limited (LGEIL) has launched three innovative first-in-technology-kind display solutions that can be used for outdoor media as well as in retail and other premium display requirements.

MCD to soon implement Outdoor Advertising Policy (OAP) 2015

By Satarupa Chakraborty - February 01, 2016

After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited by the Municipal Corporation of Delhi (MCD) including three independent bodies (SDMC, NDMC and EDMC). After OAP 2007 that has been followed so far, the new policy will focus on controlling unauthorised hoardings and beautification of the city along with expansion in revenue generation.

KOOVS to invest more on OOH and brand activation

By Satarupa Chakraborty - January 25, 2016

Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and brand activation being the major media mix.

JCDecaux wins exclusive advertising rights with Chennai Metro

By Satarupa Chakraborty - January 21, 2016

JCDecaux won the exclusive advertising rights for the Chennai Metro's rolling stocks. In an inaugural function, JCDecaux unveiled first two brands, Renault and Reliance Trends, which have taken external train wraps and internal train branding.

PNB Housing goes outdoor through bird nests and 3D billboards

By Satarupa Chakraborty - January 21, 2016

PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The campaign also used some innovative 3D installations around the country. The campaign has been conceptualised by MASH Advertising - A Percept Hakuhodo Group Company.

Active Media launches India's first interactive 3D movie poster

By Satarupa Chakraborty - January 19, 2016

Taking movie promotions to a new level through OOH, Mumbai-based Active Media Innovations introduced interactive 3D poster for the film'Ghayal Once Again'. The poster was further promoted in national television at the popular entertainment show, Comedy Nights with Kapil.

Vodafone RED creates buzz in Pune

By Satarupa Chakraborty - January 19, 2016

In a drive to promote Vodafone RED combo plan, the telecom giant resorts to traditional OOH format across Pune.

Pioneer acquires semi-naming rights of Sikanderpur Metro Station

By Satarupa Chakraborty - January 13, 2016

After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same line. Pioneer is yet to finalise and disclose the brand's name.

Brite Neon Signs bags rights to install 50 unipoles in Amritsar

By Satarupa Chakraborty - January 11, 2016

Brite Neon Signs Pvt Ltd has bagged the rights to install 50 unipoles at all eminent locations of Amritsar city. This is the part of 250 unipoles that are slated to be erected in the city.

DOAA welcomes its new team

By Satarupa Chakraborty - January 11, 2016

Following its AGM held on December 22, Delhi Outdoor Advertising Association (DOAA) rejigs its board members. Sunil Vasudeva will now head the team of seven more executive members as President of DOAA.

Madison Media wins media mandate of Policy Boss/Landmark Insurance

By Satarupa Chakraborty - January 06, 2016

Madison Media has won the consolidated media mandate of Policy Boss/Landmark Insurance in Mumbai. The estimated spend of the account is over INR 40 crore and the account will be handled by Madison's Mumbai office.

Kinetic paints Kochi red with Vodafone campaign

By Satarupa Chakraborty - January 06, 2016

Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and iconic building wraps at eminent locations of the city.

Anita Bose appointed as new COO of Madison Media Plus

By Satarupa Chakraborty - January 05, 2016

Madison Media has appointed Anita Bose as COO of Madison Media Plus, who will also head the company's Delhi office. Bose comes with an industry experience of 20 years.

Madison bags the media mandate for PepperTap

By Satarupa Chakraborty - December 30, 2015

Madison Media has bagged the consolidated media mandate estimated at INR 75-100 crores for online grocery delivery service, PepperTap. The account will be handled by Madison's Delhi office.