Four industry stalwarts come together to join Streettalk

By Satarupa Chakraborty - December 24, 2015

Fast growing OOH agency Streettalk appoints Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, all in the same day to strengthen its team. All these stalwarts joins Streettalk from Posterscope, but with a varied folio of experience.

Kinetic uses sand art to promote ISL Season 2

By Satarupa Chakraborty - December 23, 2015

Partnered with ISL Season 2, Kinetic recently created an innovative sand art as part of the tournament's OOH promotional activities at Goa's popular Candolim beach. The sand art with its 25 ft diameter attracted football lovers and created a lot of interest around the tournament that was recently held in Goa.

IOAA steps out to promote outdoor advertising

By Satarupa Chakraborty - December 22, 2015

As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.

Global Advertisers promote Audi for Modi Hyundai in Thane

By Satarupa Chakraborty - December 16, 2015

Premium sites from JVLR and Vikroli to the upcoming suburb of Virar have been chosen carefully to execute the campaign

Muthoot goes outdoor to promote Fair Play Gold Loan in Delhi, Mumbai and North East

By Satarupa Chakraborty - December 16, 2015

The Fair Play Gold Loan campaign, featuring ace soccer player Bhaichung Bhutia as brand ambassador, has been executed by Delhi-based Unison Advertising Pvt Ltd for a tenure of 15 days.

Clear Channel Mudra now becomes Ignite Mudra

By Satarupa Chakraborty - December 15, 2015

Gour Gupta, CEO at erstwhile Clear Channel Mudra, has acquired Clear Channel India's stake in the joint venture which has been rebranded to Ignite Mudra. Ignite Mudra will focus on brand solutions through OOH, promotions and retail marketing.

Jagran Engage bags semi-naming rights of Vaishali Metro Station

By Satarupa Chakraborty - December 08, 2015

This contract includes semi-naming rights of metro station along with complete branding and 500 sq m of advertising space rights.

Reebok's fitness campaign fascinates crowd at Cyber Hub, Gurgaon

By Satarupa Chakraborty - December 04, 2015

Involving large LED screens, interactive sessions, giveaways, fitness activities, the brand activation drew good response from the corporate crowd aiding the excitement around Reebok's new ZPump range.

Kinetic comes up with a new quirky logo

By Satarupa Chakraborty - December 04, 2015

The new logo is designed on geometric patterns using three colours keeping three forces of nature (earth, water and air) in mind.

RAW Pressery spreads health message at Pinkathon

By Satarupa Chakraborty - December 03, 2015

Mumbai-based RAW Pressery tied up with SBI Pinkathon Pune to roll out some innovative brand activations through kiosks, banners and life-size dummies of juice bottles. Executed by Brand Evosys, the activations mixed the"health” aspect of both the juice brand and the event that helps in spreading awareness about breast cancer among women.

KOOVS takes its fashion statement outdoors

By Satarupa Chakraborty - December 01, 2015

Koovs.com recently went outdoor to propagate its high-fashion brand ethos. Conceptualised by Grey London and executed by Mediacom India, the campaign was launched with an objective to engage young fashion enthusiasts.

Grofers' vibrant campaign takes over tier-II cities

By Satarupa Chakraborty - November 25, 2015

Online grocery shopping app Grofers has extended its reach through outdoor campaigns in tier-II cities. Executed by Kinetic Worldwide, the campaign is now visible in cities like Agra, Nasik, Kanpur, Rajkot etc.

PayUmoney's campaign invites people to save more

By Satarupa Chakraborty - November 23, 2015

Launching a massive outdoor campaign in Delhi and Bangalore, smartphone app PayUmoney has used almost all formats like hoardings, BQS, MUPI, pole kiosks etc. Executed by Laqshya Media Group, the campaign has been rolled out in the busiest parts of the cities.

LG Electronics unveils world's largest OLED display at Korea's Incheon Airport

By Satarupa Chakraborty - November 23, 2015

LG Electronics, the world's leading OLED TV manufacturer, unveiled two of the largest OLED displays in the world at South Korea's Incheon International Airport. LG worked closely with the renowned French design firm Wilmotte & Associés to develop the massive structure walls which adorn the main terminal of the award-winning airport with an aim to introduce a large number of travellers to the magic of OLED.

BBMP floats new tender for construction of street furniture

By Satarupa Chakraborty - November 18, 2015

After a gap of many years, BRUHAT bengaluru MAHANAGARA PALIKE (BBMP) has called tender for construction of street furnitures in the city under 4 different packages on DBOOT basis. Major outdoor players such as Prakash Arts, Times OOH, Sign Post are participating in this tender.