Reebok’s fitness campaign fascinates crowd at Cyber Hub, Gurgaon

Reebok India organised a unique consumer activation at Gurgaon’s premium corporate-cum-entertainment space Cyber Hub in order to create a buzz on the brand’s new range, ZPump. Following the trend of many innovative campaigns and activations taking place at Cyber Hub, Reebok aimed to reach out to young corporate crowd of the city through the 2-day-long event organised by Toast India.

To get people pumped up, Reebok created a virtual reality game, which was displayed on a huge screen at the Cyber Hub premises. Customers and cyber-hub goers could step onto the platform right in front of the screen and accept the challenge of following a fitness trainer’s moves. The large LED screens showcased the videos of workouts by world’s most important fitness trainers. The participants had to perform or imitate those fun exercises which tested their speed, stamina and coordination. After the demo, the player copied the exact moves of the trainer, and was graded as’Perfect’,’Good attempt’ and’Needs practice’ as per a motion sensor placed near the screen. Players who achieved the’Perfect’ ranking, were awarded a free pair of the Reebok ZPump Fusion shoes! Those with a’Good attempt’ ranking earned a Reebok t-shirt, and’Needs practice’ received gift vouchers from Reebok. The ZPump range was also displayed at a stall at the venue for people to try and purchase the shoes.

Prateek Nagpal, Head- Client Servicing, Toast India, mentioned, “We created the content based on Reebok’s fitness quotient. The activation was a good crowd-puller and created awareness on the ZPump range. We gave away 26 pairs of shoes and more than 150 t-shirts. The challenge was to chose the workout moves and to keep them low-intensity so that those could be expected from the corporate crowd who largely frequent Cyber Hub Gurgaon.