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Home » OOH News » Clear Channel Mudra now becomes Ignite Mudra
Clear Channel Mudra now becomes Ignite Mudra

By Satarupa Chakraborty - December 15, 2015

Gour Gupta, CEO at erstwhile Clear Channel Mudra, has acquired Clear Channel India's stake in the joint venture which has been rebranded to Ignite Mudra. Ignite Mudra will focus on brand solutions through OOH, promotions and retail marketing.

Erstwhile Clear Channel Mudra has now become Ignite Mudra that will act as a through-the-line-communication-agency with a special focus on brand solutions through OOH, promotions and retail marketing. Gour Gupta, CEO, Ignite Mudra, has been instrumental in bringing in the agency that will help iconic brands achieve the power of experiences and engagements and work towards their presence across these touchpoints.

Commenting on this venture, Gupta said, "It is an exciting time to be a part of the marketing services industry. The success we have achieved as Clear Channel Mudra has given me the confidence to take the next step in our growth journey. Along with the team, I am excited at the prospect of what lies ahead for Ignite Mudra. We have already begun initiatives in emerging areas like sports and youth marketing. I would also like to express our gratitude to our clients whose faith in us has been a key driver of our success. Calling Ignite Mudra a future-ready organization, Gupta continued, "We are now'digitally enabled' since that is the buzzword of today. We are here to ensure that we deliver brand solutions that solve our clients' business challenges in the most effective and efficient manner possible.” Ignite Mudra will continue working with its already existing folio of clients that includes brands like Bata, Budweiser, Clinton Health Access Initiative, Dunkin Donuts, Godrej, Healthkart, Honda, ITC, Michelin, Patanjali, Pepsico, Puma, Reliance Jio, Snapdeal, Sony, Telenor, Vodafone and Worldwide Media.

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