Kinetic uses sand art to promote ISL Season 2

Kinetic, touted as a leader in place-based media solution company, has come up with one of the most innovative and creative forms of OOH advertising - Sand art, in Goa for ISL season 2. Sand art, considered as a hobby and art form throughout world beaches, has perhaps turned out to be a form of OOH solution for the first time in India.

As the pretext of the ISL frenzy, the sand art, done at Goa's famous Candolim beach, was instrumental in not only attracting the soccer aficionados but also to bring out the character of Goa as a place. Second time as partner with ISL, Kinetic also created an impulse interest in local inhabitants and travellers to see the matches. The art incorporated a human hand holding the tournament cup with the names of different teams etched around it.  "The art was 25 ft in diameter and took almost 48 hours of constant human effort to put up the beautiful structure. It was a difficult experimentation in OOH with nature which was challenging to not only get it done but also in terms of sustenance,” a source from Kinetic informed.