Swachh Bharat dustbins create an impact in Jamshedpur

By Satarupa Chakraborty - March 24, 2016

A large number of dustbins are being installed at Jamshedpur and other important industrial towns of Jharkhand, which will work as branding space and also help the city to clean up its streets. Raj Outdoors has taken up this initiative, in-sync with the"Swachh Bharat” campaign by the Govt of India.

Skechers stands out through OOH

By Satarupa Chakraborty - March 24, 2016

American sports shoe brand Sketchers launches a new range of shoes riding on a multi-city OOH campaign, handled by Autdoors, the OOH division of Amar Ujala.

Amazon connects with vendors & sellers via branded mobile vans

By Satarupa Chakraborty - March 24, 2016

Delhi-based Vibgyor Brand Services was roped in by Amazon India to spread awareness about the e-commerce portal among the small and medium enterprises of multiple cities through mobile vans to sell their products online.

Daikin spreads its cool zephyr through OOH

By Satarupa Chakraborty - March 23, 2016

Air Conditioning major Daikin recently launched a multi-city multi-format OOH campaign across Delhi and Mumbai to capture the seasonal demand for air conditioners in India this summer.

DMRC wrappings lure travellers for a snack time

By Satarupa Chakraborty - March 21, 2016

Popular snacking brands Kurkure and Bingo recently rode the DMRC almost simultaneously to woo the travelling snack lovers of Delhi.

Carat India wins media mandate for Columbia Asia Hospital

By Satarupa Chakraborty - March 14, 2016

Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.

Arena Media wins the integrated media mandate for Bagrry's

By Satarupa Chakraborty - March 08, 2016

Arena Media bags the integrated media mandate of FMCG brand Bagrry's that will include the brand's OOH practices. The account will be handled from Arena's Gurgaon office.

Vodafone's high decibel 4G brand activation in Delhi and Mumbai

By Satarupa Chakraborty - March 08, 2016

Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH

Indore Municipal Corporation notifies the removal of hoardings in the city

By Satarupa Chakraborty - March 04, 2016

Municipal Corporation of Indore has recently notified hoardings owner of the city to remove their sites that has been erected against their bylaws, in answer to which, Indore Hoardings Owners Traders Association has resorted to the High Court for justice.

Times OOH enters Limca Book of Records for largest number of digital sites at Mumbai metro

By Satarupa Chakraborty - March 03, 2016

With a whopping number of 106 digital advertisement units at Mumbai metro, Times OOH has entered the bandwagon of Limca Book of Records

Havas Media wins the integrated media mandate of Brick Eagle Group

By Satarupa Chakraborty - March 03, 2016

Havas media has bagged the integrated media mandate of Brick Eagle Group worth INR 20 crore. The account will be handled from Havas's Mumbai office.

PNB takes the digital OOH route in Delhi

By Satarupa Chakraborty - March 01, 2016

PNB unleashed a digital OOH campaign in Delhi executed by Oscope Media.

Samsung Gear S2 goes innovative with its OOH campaign

By Satarupa Chakraborty - March 01, 2016

As part of its launch campaign, Samsung Gear S2 rides on innovative LED outdoor in all important vantage points of Delhi-NCR, Mumbai and Bangalore.

Goodricke warms up Kolkata Book Fair with life-sized teacups

By Satarupa Chakraborty - February 29, 2016

Leading tea brand Goodricke taps a potential TG at the legendary Kolkata Book Fair 2016 by creating dramatic installations of teacups and teapot.

Kinetic launches SAS to measure OOH campaigns' social media reach

By Satarupa Chakraborty - February 29, 2016

Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.