Rajiv Raghunath
Media owning firms in UP need to push up rates: Day Night Media
By Rajiv Raghunath - March 09, 2015
Sheikh Faizan, Marketing Head, Day Night Media says that media owning firms in the UP markets are now cognizant of the urgent need to consolidate the rates offered to their direct clientele as well as to national OOH agencies
KMC files report against 4 defaulting agencies in Kolkata
By Rajiv Raghunath - March 05, 2015
The Advertisement Department of Kolkata Municipal Corporation (KMC) has filed a report against the four defaulting agencies with the Officer-in-Charge, New Market Police Station, S N Banerjee Road, Kolkata.
KMC proposes stringent action against four agencies in Kolkata
By Rajiv Raghunath - March 02, 2015
The Advertisement Department of Kolkata Municipal Corporation (KMC) has issued a note citing that"there is an outstanding of huge amount†due from the four agencies.
B Natural makes an impactful OOH splash in Bengaluru
By Rajiv Raghunath - February 26, 2015
Crossroads executed the 21-day campaign in the city in a highly creative fashion, keeping in view the target audience
Milestone Brandcom wins OOH mandate from Bharti Airtel
By Rajiv Raghunath - February 24, 2015
Nabendu Bhattacharrya, CEO & MD, Milestone Brandcom, confirmed the development and expressed his deep satisfaction at winning what is viewed as the largest account in the OOH domain.
Crossroads crafts looming presence for ITC Foods''Gum On' in Bengaluru
By Rajiv Raghunath - February 19, 2015
Crossroads has used some 116 sites for the campaign, mainly comprising billboards. Media properties on bqs, skywalk and mall have also been innovatively used to run the campaign
IOAA invites Tony Jarvis to India for discussions with OOH industry leaders
By Rajiv Raghunath - January 08, 2015
Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry
Govt bodies should promote advertising on public conveniences: G S Rawat
By Rajiv Raghunath - December 29, 2014
A well-directed advertising policy that focuses upon developing media around public utilities will greatly augment a city's public infrastructure, says G S Rawat, founder of Supreme Advertising
Srishti Communications plans second LED screen at second entrance to Bangalore City railway station
By Rajiv Raghunath - December 29, 2014
The first LED screen at the station entrance was formally inaugurated by Anil Kumar Agarwal, Divisional Railway Manager, South Western Railway, Bangalore Division on December 25
Indian OOH industry is primed for accelerated growth: EFI CEO
By Rajiv Raghunath - December 22, 2014
Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country
Pioneer Publicity bags ad rights on PMPML bqs, buses
By Rajiv Raghunath - December 19, 2014
The OOH firm has bagged the contract in Pune for 3 years
Pioneer Publicity holds naming rights on DMRC MG Road Station, Gurgaon
By Rajiv Raghunath - November 19, 2014
The OOH firm bagged ad rights on media assets both inside and outside the station, and branding of the station name.
Control of unauthorised media is a win-win proposition: P B Abdul Rehman
By Rajiv Raghunath - November 17, 2014
P B Abdul Rehman, Managing Director, Diamond Publicities (P) Ltd, says that civic bodies will have major revenue windfall by rooting out unauthorised media. He also advocates a'hire & purchase' model for outdoor infrastructure
Engage OOH firms in Bengaluru's infrastructure development: Anil Kannambille
By Rajiv Raghunath - November 14, 2014
Anil Kannambille, Director, Accord Advertising, also sees a promising future in digital OOH
IOAA strives to reinforce compliance norms with revised draft SOP
By Rajiv Raghunath - November 12, 2014
The industry body has also circulated a note on accreditation of advertising agencies