High-decibel sports events create compelling in-stadia branding opportunities

By Rajiv Raghunath - March 06, 2017

As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero Group, BSNL, Bharti Cement, Wild Stone, Britannia Good Day, IDBI Federal and Servo. Dalmia Cement branded the two giant electronic scoreboards above the sight-screens.

Ignore technology at your own peril: Alok Jalan

By Rajiv Raghunath - February 21, 2017

Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.

Cutting-edge mobility solutions will add new strings to OOH bow: Suresh Balakrishna

By Rajiv Raghunath - February 20, 2017

Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies

BBMP pushing for many more FOBs, skywalks in PPP mode

By Rajiv Raghunath - February 06, 2017

6-7 FOBs coming up soon; the civic body had also called for tender for 80 FOBs/skywalks

Prakash Arts opens integrated FOB in Bengaluru's Jayanagar

By Rajiv Raghunath - February 01, 2017

Prakash Arts has adhered to the best structural and design standards in building this integrated public utility

BJP vests Pioneer with outdoor duties in central UP ahead of elections

By Rajiv Raghunath - December 26, 2016

The OOH firm is currently putting up the large formats

Jaycee Ads crafts Vodafone's mega stadium gallery branding in Thiruvananthapuram

By Rajiv Raghunath - October 19, 2016

The branding, which will remain for a period of one year, spans a massive 77,000 sq. ft of gallery space and was executed by Jaycee Ads over 36 days

Regulatory bottlenecks hurt OOH business in Kanpur

By Rajiv Raghunath - October 17, 2016

Industry body asserts that the Kanpur civic authority is dragging its feet on the issue although the OOH firms have met all compliance demands

Agra OOH industry body questions plan to make city's MG Road ad-free zone

By Rajiv Raghunath - October 06, 2016

The Outdoor Advertising Association of Agra maintains that there are many inconsistencies in the municipal body's outdoor advertising guidelines

KAIA means business when it comes to campaign duration

By Rajiv Raghunath - October 03, 2016

In a strongly-worded circular that was issued by KAIA to the members before Onam in mid-September, the Association urged the members to bring down the Onam festival-centred campaigns on the very day the campaign duration ended.

Advertising industry can significantly add to Railways' revenues: Suresh Prabhu

By Rajiv Raghunath - July 09, 2015

An exclusive interview with Union Railway Minister Suresh Prabhu

Vijas Digital: Building on the gains

By Rajiv Raghunath - June 05, 2015

Mumbai-based digital printing major Vijas Digital has completed 20 years in business. The firm's directors Jamal Agwan and Altaf Agwan share their perspective on the printing industry's growth opportunities and challenges

Indicash takes up'Powered By' sponsorship of OAC 2015

By Rajiv Raghunath - June 04, 2015

This is Tata Communications Payment Solutions Limited's first association with OAC

Railway Minister Suresh Prabhu to inaugurate OAC 2015 in Mumbai

By Rajiv Raghunath - April 20, 2015

Railway Minister will deliver the keynote address on Day 1 of OAC 2015

Unison Advertising gains domineering presence in Delhi NCR market

By Rajiv Raghunath - March 13, 2015

Three OOH media owning firms in Delhi - Brite Neon Signs, Landmark Outdoor Media Service (LOMS) and Glamour Advertising - consolidated their media assets under a new entity called Unison Advertising that was formally launched in early February