Campaigns

Jaycee Ads crafts Vodafone’s mega stadium gallery branding in Thiruvananthapuram

The branding, which will remain for a period of one year, spans a massive 77,000 sq. ft of gallery space and was executed by Jaycee Ads over 36 days

Published

October 19, 2016

Rajiv Raghunath

Leading Kerala-based OOH firm Jaycee Ads has executed a mega stadium gallery branding for major telecom services provider Vodafone at the popular Chandrasekharan Nair Stadium (CSN) in Thiruvananthapuram. The branding, which will remain for a period of one year, spans a massive 77,000 sq. ft of gallery space and was executed by Jaycee Ads over 36 days.

Jayachandran K, Chairman and Managing Director of Jaycee Ads, said the stadium gallery branding of Vodafone SuperNet 4G at CSN far exceeds any other stadium gallery branding done anywhere in the where and this unique Vodafone branding could enter the Guinness Book of Records.

Jaycee Ads took up the challenge of shaping and changing the face of the stadium by maintaining its iconic and historic status while transforming it into a unique platform for advertising. By leveraging the stadium’s architectural brilliance which was tailor-made to be used as a marketing tool, Jaycee Ads took up the monumental challenge of painting and branding the entire gallery of the stadium.

Jaycee Ads and Vodafone recognised the fact that CSN stadium is located at Palayam, one of the busiest commercial places in the city of Thiruvananthapuram and therefore serves as a major advertising platform. Palayam is also a place of religious confluence with the St Joseph’s Cathedral, Juma Masjid and a temple dedicated to Lord Ganesh existing in close proximity to one another.