JOTUN Paints colours Kerala with Onam happiness

JOTUN Paints , has partnered with Ecosys OOH, the only agency that offers ROI and measurement in outdoor advertising, to bring Onam cheer to the state of Kerala by unleashing a targeted OOH Campaign.

To leverage its global ambition with a strong local brand positioning, JOTUN Paints takes the OOH route in three important Kerala cities, Kochi, Calicut and Thiruvananthapuram. Revolving around the tagline, “From Paris to Thiruvananthapuram”, the campaign was rolled out in high impactful billboards were selected both on second city highways and main arterial routes.

In the way of achieving a sniper-shot strategic media presence instead to a staccato wastage of media fire power, Ecosys OOH, the agency responsible to roll out the campaign, took up onerous responsibility of developing an unique media plan based on ILap and city progression trends to target the noveaux households and the traditionalists.

Commenting on the outcome of the campaign, Paul Mathew, Marketing – Jotun India Pvt Limited, said, “From an universe of around almost 130 locations, Ecosys OOH was able to optimise the final roll out by identifying close to 40 locations which were relevant from TG point of view. After removing the spill over they were able to pin down 20 locations avoiding media overflow. We are glad that team not only eschewed brand expectations but also delivered a seamless campaign.”

Manish Chandy, Managing Partner, Ecosys OOH, commented, “We are proud to have Jotun on board as a partner brand. With this prestigious association we have entered the new horizon of home décor. We are honoured to have added colours in Onam”.

Sujit Banerjee, Director  & CEO, commented, “The juggernaut of the Ecosys OOH continues and the clients are continuing reposing faith on our abilities because of our distinct offerings that result in immersive experience for the client brands”.