Snapdeal unboxes the festivities in a big way, unveils new logo

Snapdeal’s high impact OOH campaigns hit the streets of major cities like Mumbai, Chennai, Gurgaon, and Noida in a big way, apart from taking vantage positions inside airports. The campaigns promoted the brand’s ‘Unbox Junoon, Unbox Zingagi’ proposition that marked the festive sales, and unveiled the new Snapdeal logo. The brand had vested with MOMS the responsibility of executing the campaigns.

MOMS used a broad OOH media mix that included billboards, unipoles, bqs, and inside airport media – adding up to more than a lac sq.ft. area in the first phase. This was followed by strategically changing messages on the creatives — sale on 2nd – 6th Oct, and 18th to 21st Oct.

MOMS also executed the innovation at Prabhadevi Causeway, Mahim Causeway, Mahalakshmi, Bandra Pali Hills (billboard, gantry and bqs).