M4G Bureau
BARC India forays into OOH Display screen viewership
By M4G Bureau - April 25, 2018
The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities
Check out TVS Jupiter, make an informed choice: TVS Motor
By M4G Bureau - April 24, 2018
Reiterating the philosophy of “Khudh Aazmaiye”, the campaign includes a TVC and spans across Print, Digital and OOH
Airport advertising is an impactful influencer, says study
By M4G Bureau - April 24, 2018
A consumer insights study carried out by Nielsen on behalf of Clear Channel Outdoor reports that 42% of frequent fliers take action in response to advertisements they have seen in an airport
Noida Authority engages EY to draw up new OOH guidelines
By M4G Bureau - April 24, 2018
The draft guidelines are expected to be out in a month’s time; Noida Authority aims to mop up Rs 24 cr ad tax revenues a year
Ocean unveils Two Towers® DOOH on Manchester motorway
By M4G Bureau - April 24, 2018
Audi and JD Sports are the launch partners for the Two Towers® Manchester that connect with an audience of 3.6 million people along the elevated section of the A57
Transparent LED screens hold promise for OOH
By M4G Bureau - April 23, 2018
Manufacturing firm Yuchip maintains that in addition to the extremely high market value, transparency, lightness, fashion, aesthetics and other characteristics of the transparent screen help it gain an appreciation of many exclusive clients
‘Lost in Space’ carves its own space in the outdoor
By M4G Bureau - April 23, 2018
The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India
SDMC opens tender for Unipole Cluster & Toilet Blocks
By M4G Bureau - April 20, 2018
The tender property spread across major locations of Delhi & NCR will be given for 3+2 years of duration
‘OOH plus mobile retargeting works well for QSR brands’
By M4G Bureau - April 20, 2018
When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises
Ludhiana MC working on plan to implement new ad policy
By M4G Bureau - April 19, 2018
While the policy implementation has to be completed in two months’ time, the final approval and implementation will take some more time as each city of Punjab is unique in landscape
OOH can help brands derive higher ROI from advertising
By M4G Bureau - April 19, 2018
Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media
Activa 5G scripts the language of love
By M4G Bureau - April 19, 2018
The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa
JCDecaux Australia partners with Seedooh to verify OOH campaigns
By M4G Bureau - April 18, 2018
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners
Aarkay Universal installs Efi-H1625 LED UV inkjet hybrid printer
By M4G Bureau - April 17, 2018
The printer’s lower-temperature curing translates into reduced energy costs. And, unlike solvent printers used in wide-format graphics printing, the printer’s inks have virtually no VOCs
Globally DOOH to grow at 12.60% CAGR during 2017-23
By M4G Bureau - April 17, 2018
Europe was the highest revenue contributor to the global DOOH market in 2016, accounting for around 38.76% share, owing to surge in demand of digital signage across various industry verticals