Hotstar pads up for ‘The Largest Player Hunt Ever’

By M4G Bureau - May 03, 2018

The campaign, planned and executed by The Social Street, consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing -- symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform

AR firm Arcona’s ‘Digital Land’ creates new advertising avenues

By M4G Bureau - May 03, 2018

Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas can be used for advertising – enabling the process to become automated

Colors Tamil casts the big picture on OOH canvas

By M4G Bureau - May 02, 2018

MOMS Outdoor Media Solutions planned and executed the GEC brand’s launch campaign that marked a variety of innovations and innovative formats

Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising

By M4G Bureau - May 02, 2018

New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning

Standard Chartered launches ‘Here for good’ global campaign

By M4G Bureau - May 02, 2018

Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry the ads

Arrow is all for ‘White this summer’

By M4G Bureau - May 01, 2018

Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch

Ogilvy Bangalore wins the communication mandate for Chumbak in India

By M4G Bureau - April 30, 2018

The first campaign is expected to be out during Diwali season this year

Bullseye Media fast-tracking Jaipur Metro pillar media development

By M4G Bureau - April 30, 2018

The company is putting up 1,000 plus front-lit structures on the metro pillars spread across the city

TradeStation gives everyone a ‘fresh look’

By M4G Bureau - April 28, 2018

The online trading firm hosted a “pop-up” event in New York City, with the support of DiMassimo Goldstein and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs

DDB San Francisco showcases a green billboard display

By M4G Bureau - April 27, 2018

In an experiment in energy conservation for Earth Day, Energy Upgrade California and DDB San Francisco took over a billboard in Los Angeles on Interstate 405 to demonstrate how energy can be conserved

Kerala OOH once again in line of fire on flex issue

By M4G Bureau - April 27, 2018

The flex printing industry in the state has decided to pro-actively promote recycling of PVC banners to make useful products from it. The state has more than 1,500 flex printing units

Digikore launches two new LED products in India

By M4G Bureau - April 27, 2018

Digiwalker and Digikore foldable LED screens are available for both indoor and outdoor displays and come in interesting shapes and designs

Havells brings the fifth wall i.e. Ceiling in the limelight

By M4G Bureau - April 26, 2018

The OOH site spotted at DND showcases the designer fan along with the 360-degree communication strategy on the site i.e. Your Ceiling is the fifth wall

Kinetic North America relaunches Lively Production

By M4G Bureau - April 26, 2018

The Lively Production team will coordinate the removal of the vinyl with OOH media vendors. It will also be involved in product selection, and production logistics

BARC India forays into OOH Display screen viewership

By M4G Bureau - April 25, 2018

The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities