Srishti expands airport media portfolio with sole rights at Belgaum, Mysore, Agatti airports

By M4G Bureau - February 01, 2019

The rights have been acquired for five years each

I&B Ministry to shortly release new guidelines for govt outdoor publicity

By M4G Bureau - January 31, 2019

Sources indicate that the guidelines will be released in just a few days from now

Welspun introduces new towel range at Kumbh Mela

By M4G Bureau - January 31, 2019

3000 Welspun Quik Dry towels will be put up each day outside the changing rooms for women at the Kumbh

Wavemaker bags media mandate for cure.fit

By M4G Bureau - January 31, 2019

Wavemaker to handle the brand’s media planning and buying

Palava replicates 9DX experience through innovation

By M4G Bureau - January 30, 2019

The innovation is executed by MOMS agency

Commuter purchases add up to 14% of UK’s online spends: Study

By M4G Bureau - January 30, 2019

The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys

Mystery surrounds Leafberry Ads bagging ad rights

By M4G Bureau - January 29, 2019

The unknown entity recently won the outdoor media rights in Ludhiana city

Skechers appoints Leo Burnett India as creative agency

By M4G Bureau - January 28, 2019

Leo Burnett India's Mumbai branch will look after the account

Skycom India invests in IR technology

By M4G Bureau - January 28, 2019

The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens

‘Transparency, automation will drive OOH growth in Malaysia’

By M4G Bureau - January 25, 2019

59 billboard owners deliberate upon the ways to grow the OOH business

DTC invites bids for bus wrap rights

By M4G Bureau - January 25, 2019

The rights will be awarded on 1,157 buses linked to 10 depots

SNJ Enterprise installs Arrow’s EFI VUTEk GS3200

By M4G Bureau - January 25, 2019

EFI VUTEk’s dual resolution capability enables true 600 dpi and true 1000dpi output with selectable 24pl or 12pl drop sizes

Hershey’s says it with a Kiss

By M4G Bureau - January 25, 2019

The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann

Pioneer Publicity bags co-branding rights at 6 DMRC stations

By M4G Bureau - January 24, 2019

Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations

L&K Saatchi & Saatchi to handle global communications mandate of Rotimatic

By M4G Bureau - January 23, 2019

The brand from Zimplistic has unveiled its digital promotion titled ‘togetherness and rotis’ that will be complemented by outdoor, television, print and digital media campaign