Pioneer Publicity bags co-branding rights at 6 DMRC stations

Pioneer Publicity has won the co-branding rights at 6 stations of Delhi Metro Rail Corporation (DMRC) — Kohat, Noida Sector 61, Lajpat Nagar, Chirag Delhi, Nehru Enclave and Vasant Vihar. These stations are all on different DMRC lines. The OOH major will develop the formats at each of the six stations according to the contractual terms that govern the inside and outside media and branding norms.

Along with Pioneer Publicity, other leading media owners have also bagged rights, namely Jagran Engage which has got rights for Karol Bagh and Laxmi Nagar, Explomedia, which has got Barakhamba and DD South Campus rights, Media 24×7, which has bagged the rights at Noida Sector 16, and Ayan Media that has taken Pitampura. Central Secretariat has gone to Taurus.