UPMRC invites bids for exclusive advertising rights in Kanpur Metro trains

The Uttar Pradesh Metro Rail Corporation (UPMRC) has floated a tender for the licensing of exclusive advertising rights inside and outside Kanpur Metro trains operating on Corridor-1 of the UPMRC network in Kanpur.   

Issued under Tender No. KNPAR-18, the opportunity covers advertising rights across metro train interiors, train wrapping, LED digital screens, hand grabs, gangway covers, ceiling panels, and other available branding spaces across the rolling stock network.   

According to the tender document, the license period has been set for three years, with a provision for extension for two additional terms of three years each, subject to satisfactory performance and mutually agreed conditions.   

UPMRC stated that the objective of the initiative is to augment non-fare revenue, position Kanpur Metro as a premium advertising destination, and deliver high-quality advertising experiences comparable to global metro and airport environments.   

The scope of work includes the design, installation, operation, maintenance, marketing, and management of advertising inventory across metro trains. The selected licensee will also be responsible for developing digital advertising content on LED display systems and introducing innovative formats, including smart posters and e-commerce-enabled advertising solutions.   

As per the tender, 5% of the available advertising inventory inside the trains will be reserved for UPMRC campaigns, social messaging, and CSR-related communication.   

The reserve minimum annual guarantee (MAG) has been set at Rs 2.08 crore excluding GST. This includes Rs 1.45 crore for inside advertising rights across 18 trainsets and Rs 62.79 lakh for outside train wrapping rights across four trainsets.   

The last date for submission of bids is June 24, 2026, while the technical bids are scheduled to be opened on June 25, 2026.