India fastest growing ad market, says report

By M4G Bureau - February 14, 2019

OOH share of ad spend estimated to be 4%

Innovation designs for next gen transit media to be discussed at 1st Transit Media Talks

By M4G Bureau - February 14, 2019

A session on the theme of ‘How innovative designs can give transit media the nextgen look’ will be addressed by Michael Foley, Founder of Foley Designs

Hamam reaches out to Kumbh pilgrims with waterproof sarees

By M4G Bureau - February 14, 2019

The Hamam & Ogilvy initiative reinforces the brand’s #GoSafeOutside message aimed at empowering women

Carat India elevates Pramod PP as Senior Business Director, Carat - Kochi

By M4G Bureau - February 13, 2019

Pramod PP will report to Rajni Menon, CEO, Carat Media Brands

Bajaj Platina’s free ride for aged Kumbh pilgrims

By M4G Bureau - February 13, 2019

It is part of the activity planned by Ogilvy and Bajaj to position the Bajaj Platina ComforTec 110 as something that can make a difference

JCDecaux’s APN Outdoor unveils digital supersite on Perth motorway

By M4G Bureau - February 13, 2019

The digital site measuring 12.66 x 3.35 metres is 3-lane traffic facing

1st Transit Media Talks to discuss govt publicity spends

By M4G Bureau - February 12, 2019

The dedicated session on the theme will be addressed by Amit Kapoor, Director, US Advertising, a fast growing OOH firm that has handled some of the high profile government publicity campaigns

PUMA evokes the 80s with new RS-X range

By M4G Bureau - February 12, 2019

Khar Social was revamped with RS-X sneaker art, installations, quirky photo booths and surreal projections

SDMC to float digital screens tender soon

By M4G Bureau - February 11, 2019

Bids will be invited for putting up digital screens on unipoles

Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28

By M4G Bureau - February 11, 2019

The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide

Marico awards its media mandate to Madison Media

By M4G Bureau - February 08, 2019

Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019

Global OOH LED display industry to reach $ 12.43bn by 2022

By M4G Bureau - February 08, 2019

The recent technological advancement in the electronic manufacturing sector coupled with development of novel products & techniques is going to lead the market

No respite for Bengaluru OOH yet

By M4G Bureau - February 08, 2019

BBMP has obtained a stay on HC order to bring back advertising on authorised outdoor media in the city

Brooke Bond Red Label’s cuppa with a message

By M4G Bureau - February 08, 2019

The brand has installed innovative tea vending machines across the Kumbh Mela that facilitate easy plastic waste disposal

Idea to showcase 4G capability with high decibel OOH campaign

By M4G Bureau - February 07, 2019

The OOH campaign, showcasing high speed 4G network with no buffering, will be released soon