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Home » OOH News » Innovation designs for next gen transit media to be discussed at 1st Transit Media Talks

Innovation designs for next gen transit media to be discussed at 1st Transit Media Talks

By M4G Bureau - February 14, 2019

A session on the theme of ‘How innovative designs can give transit media the nextgen look’ will be addressed by Michael Foley, Founder of Foley Designs

Michael FoleyDesign is an essential ingredient of OOH media which, unlike other competing media, is so physical in nature. The OOH media also has an incredibly wide range of formats that no other media possesses. That said, design has been a rather under-rated side of OOH media, seldom finding its own share of voice in OOH business deliberations.

The 1st Transit Media Talks Conference, to be conducted at Courtyard by Marriott hotel in Mumbai on February 28, 2019, will have a dedicated session on the theme of ‘How innovative designs can give transit media the nextgen look’, addressed by Michael Foley, Founder of Foley Designs.

 

Overall, the deliberations at the conference will touch upon:

• The big media investment opportunities in transit segments like Tier I & II airports, railways, Metro networks, bus transport networks, cabs, among others
• Viability of transit media investments in the medium- to long-term
• Enhancing the attractiveness of transit media for brand advertising
• Use of digital technologies to augment transit media
• Green solutions for transit media
• Design thinking and concepts for transforming transit media

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