Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot Dentsu, to address 1st Transit Media Talks Conference

Santosh Padhi, Co-Founder and Chief Creative Officer of Taproot Dentsu will touch upon this subject in this address on the theme, ‘The consumer has changed dramatically, have you?’ at the 1st Transit Media Talks Conference that we will held at Courtyard by Marriott, Mumbai on February 28, 2019.

Some of the aspects that will be covered in the presentation are:

• Is there a definitive shift in creative thinking on advertising or the old ways of advertising continue to prevail?
• Are there new and more effective ways for brands to connect with today’s consumers via OOH?
• How advertising can be most effective on transit media in places like airports, railway and Metro networks, buses and cabs, etc.

The deliberations in some of the other sessions at the conference will touch upon:

• The big media investment opportunities in transit segments like Tier I & II airports, railways, Metro networks, bus transport networks, cabs, among others
• Viability of transit media investments in the medium- to long-term
• Enhancing the attractiveness of transit media for brand advertising
• Use of digital technologies to augment transit media
• Green solutions for transit media
• Innovative designs for transit media.