Delhi based DOOH media owning firm, Skycom has installed IR technology to generate ROI reports for their clients. The technology will capture eyeball movements along with the attention span of viewers glancing at the screen. Shekhar Rao, Director, Skycom India, revealed that a camera was being installed next to every screen and the report would be shared with the clients.

The installation is currently underway across all formats owned by the firm. The company has a bouquet of screens deployed across various high-end malls in South Delhi and Gurgaon.