Marketers increasingly include DOOH in their omnichannel campaigns

In Digital OOH By M4G Bureau - December 08, 2021

New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use

RDN needs to be positioned as a new media channel: RailTel

In Digital OOH By Rajiv Raghunath - April 22, 2020

Participants highlighted their concerns, made recommendations in the course of the RfP pre-bid meeting organised by RailTel on April 21

eg. communications extends media options at existing stations

In OOH News By Bhawana Anand - October 01, 2019

The new media formats are installed to suffice the increasing brand’s demand for metro advertising

Zero Degree adds new media options in its metro portfolio

In OOH News By Ria Banerjee - October 01, 2019

8 new metro stations have been awarded for the period of 5 years

Times OOH adds new media options at Mumbai Metro

In OOH News By M4G Bureau - August 14, 2019

Video Walls and Holographic Projection options are incorporated at different locations

Vivid City’s new biz model to crack Chinese market

In Digital OOH By M4G Bureau - July 30, 2019

New media specialist offers direct access to China’s largest LED mega-screens

Mark Metro Group acquires exclusive media mandate for Central Subway in Chennai

In OOH News By Ria Banerjee - June 13, 2019

Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway

Ad World acquires transit, public utility media in MP

In OOH News By Bhawana Anand - February 15, 2018

The MP-based OOH firm has bagged new contracts for advertising on bqs, BRTS buses and a new media – CTPT

Ola partners BarTalk to curb drunk driving via DOOH messaging

In Campaigns By Bhawana Anand - May 23, 2017

Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers through digital displays with real-time bar offers & display messages from Delhi Police and Ola.

Railways to come up with 17 new media packages soon

In OOH News By Satarupa Chakraborty - February 15, 2017

Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media by March